Job description for Digital Marketing Specialist at PT SHOPINDY TEKNOLOGI NUSANTARA
Shopindy is looking for a Digital Marketing Specialist with experience in Meta Ads, TikTok Ads, or Google Ads to help attract merchants, online sellers, UMKM, and local businesses to our SaaS e-commerce platform.
This role focuses on planning, running, tracking, and optimizing digital campaigns that generate leads and support merchant acquisition.
Responsibilities
- Plan and execute digital marketing campaigns for Shopindy
- Run and optimize ads on Meta Ads, TikTok Ads, Google Ads, or similar platforms
- Create campaign strategy, target audience, ad copy, and creative direction
- Work on campaigns to attract merchants, online sellers, UMKM, and local businesses
- Track campaign performance such as reach, clicks, leads, conversion, CPC, CPL, and ROAS
- Test different audiences, creatives, messages, and landing pages
- Analyze campaign results and provide improvement recommendations
- Support social media, content, and landing page performance
- Work with the founder/team to test growth ideas and improve acquisition
Requirements
- 2–3 years experience in digital marketing, performance marketing, growth marketing, or related roles
- Experience running Meta Ads, TikTok Ads, or Google Ads
- Good understanding of campaign setup, audience targeting, budget allocation, and campaign optimization
- Able to analyze basic campaign metrics such as CTR, CPC, CPL, conversion, and ROAS
- Strong copywriting skills in Bahasa Indonesia
- Good understanding of online sellers, UMKM, e-commerce, or local businesses
- Able to create or coordinate simple campaign assets using Canva, CapCut, or similar tools
- Creative, analytical, organized, and able to work independently
Good to Have
- Experience marketing SaaS, e-commerce, marketplace, startup, or tech products
- Experience with landing page optimization and conversion tracking
- Experience using Google Analytics, Google Search Console, Pixel, or retargeting
- Experience with marketplace ads such as Shopee Ads or Tokopedia Ads
- SEO or content marketing experience
- Community, partnership, or influencer marketing experience
