Job Requirements
Skills
Job benefits
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Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
Job description for Digital Marketing Specialist at goKampus
- Plan and execute goKampus’ performance marketing initiative, including display channels (Facebook Ads, TikTok Ads, GDN), App Campaigns, and SEM.
- Measure and report performance of all digital marketing campaigns, and assess against company goals (ROI and KPIs)
- Identify trends and insights, and create actionable action item to optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies to drive more conversion while maintaining CAC.
- Utilize strong analytical skill, ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with creative and other marketing teams to create Ads experiments, incrementality tests, and spend scaling tests.
- Finding insights from user journey inside product by using tools such as Google Analytics Analytics, Branch, and Amplitude.
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