Job description for Digital Marketing Specialist at Frap Sanitary Indonesia
Key Accountabilities:
a. Responsible for creating content planning, campaign planning and social media updates, including being a content talent for any event.
b. Familiar with social media and marketplace marketing trends and algorithm.
c. Create engaging written and graphics content for each stage of customer's journey.
d. Collect and interpret digital metrics and report on success against defined metrics.
Qualifications:
1. Can build a brand visual design material content library and system, rich in graphics and video creativity and good at background music matching; Independently complete creative, interesting or useful designs and video makes, and online copywriting and layout are logical.
2. Can do business content operation, including contents standard formulation, content quality control, task pushing and being responsible for the number of clicks, completion rate and user leads of the content.
3. Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage, inform and motivate.
4. Experience in setting up optimizing paid media strategies on various channels including Google Ads, Facebook and Instagram.
5. Able to speak and writing in English
