Job description for Digital Marketing Specialist at PT Rekreasi Keluarga Indonesia (Bounce Street Asia - Trampoline Park)
Looking for someone yang strong in ADS + DATA,
What You’ll Do
* Manage & optimize Meta Ads dan TikTok Ads secara hands-on
* Develop & optimize campaign berdasarkan marketing funnel
* Analyze performance: CTR, CPC, CPA, ROAS, conversion
* Identify winning & underperforming ads/campaigns
* Translate data & customer behavior menjadi actionable strategy
* Collaborate dengan creative team untuk creative brief & ad assets
* Monitor website, CRM, tracking & customer journey
* Prepare performance report dan recommendation untuk improvement
Qualifications
* Min. 2 years experience di Digital Marketing / Performance Marketing
* Hands-on experience menggunakan Meta Ads & TikTok Ads
* Strong understanding of TOFU, MOFU, BOFU & customer journey
* Paham CTR, CPC, CPA, CPL, ROAS & ROI
* Strong analytical & data-driven mindset
* Mampu membaca data dan mengambil business/actionable decisions
* Memahami A/B testing, retargeting & audience optimization
* Familiar dengan website, CRM & tracking/analytics
* Mampu bekerja secara fast-paced, proactive, dan result-oriented
* Experience di Retail / F&B / Lifestyle menjadi nilai plus
