Job description for Digital Marketing Specialist at NNUTS
Marketing Specialist and Marketing development Job Description
- a job as a Marketing Specialist and Marketing development in a casual dining restaurant and event space located in South Jakarta, precisely the area on Jl Cikajang, Kebayoran Baru, Jakarta Selatan
- Collaborate with the management team to develop comprehensive marketing plans and strategies aligned with business objectives and target audience.
- Conduct market research and analysis to identify customer preferences, market trends, and competitor strategies.
- Manage the restaurant's online presence across various digital platforms, including website, social media, email marketing and online review sites.
- Create engaging content, such as photos, videos, blog posts, and promotions, to showcase the restaurant's food and beverage offerings and engage with customers.
- Develop and execute social media marketing campaign to increase brand awareness, drive customer engagement, and generate leads.
- Monitor social media channels for customer feedback, inquiries, and reviews and respond promptly and professionally.
- Understan the process of making high quality content, including photos video, graphics, and written copy, for marketing materials, advertisements, menus, and promotional materials.
- Ensure consistency in branding, messaging, and visual identify across all marketing channels and materials.
- Plan and execute promotional events, special offers, and campaigns to attract new customers and retain existing ones.
- Coordinate with internal teams and external partners to organize events, tastings, and collaborations to showcase the restaurant's food and beverage offerings.
- Implement Customer relationship management (CRM) strategies to build and maintain customer relationships, collect customer feedback, and personalize marketing communications.
- Analysis customer data and feedback to identify opportunities for improvement and tailor marketing, strategies to meet customer need and preferences.
- Monitor and analysis key performance metrics, such as website traffic, social media engagement, and sales revenue, to evaluate the effectiveness of marketing initiatives.
- Prepare regular reports and presentations to communicate marketing performance and insight to the management team and stakeholders.
Job Requirements
- Pendidikan minimal D3 Ilmu Komunikasi / Marketing
- Pengalaman minimal 1 tahun di bidang yang sama
- Kemampuan menulis dan berkomunikasi yang baik
- Mahir dalam penggunaan perangkat digital marketer
- Pengetahuan dasar tentang SEO/SEM
- Kemampuan dalam pembuatan konten dan pengelolaan platform media sosial
- Keterampilan analitis dan evaluasi yang baik
- Customer relationship management
