Job description for Digital Marketing Specialist at Khong Guan Biscuit
Job Desk
1. Manage and develop social media content to increase engagement and brand awareness.
2. Execute and optimize digital campaigns through advertising platforms such as Meta Ads and Google Ads.
3. Plan and develop promotional and marketing campaign strategies based on brand and target market needs.
4. Build and manage collaborations with influencers, food bloggers, and other partnership channels.
5. Monitor and analyze campaign performance to measure effectiveness and optimize marketing strategies.
6. Create creative copywriting and communication materials that are consistent with the company’s brand voice.
Requirements:
1. Minimum 2 years of experience in digital marketing, preferably in the F&B or hospitality industry.
2. Proficient in social media platforms (Instagram, TikTok) and advertising tools (Meta Business Suite, Google Ads).
3. Strong copywriting and storytelling skills.
4. Creative, up-to-date with the latest F&B trends, and data-driven.
