Job description for Digital Marketing Specialist at Hijaberlin
Requirements :
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 1–3 years of experience in digital marketing, preferably within the fashion, retail, lifestyle, or e-commerce industry.
- Strong knowledge of Meta Ads, TikTok Ads, Google Ads, and Google Analytics.
- Understanding of SEO, SEM, email marketing, and content marketing strategies.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Creative mindset with a keen eye for fashion trends and consumer behavior.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Job Descriptions :
- Develop, execute, and optimize digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display advertising.
- Manage paid advertising campaigns on platforms such as Meta (Facebook & Instagram), TikTok, and Google Ads.
- Create and implement content marketing strategies that align with brand objectives and target audience preferences.
- Monitor, analyze, and report campaign performance using tools such as Google Analytics and advertising platform dashboards.
- Conduct market research to identify industry trends, customer behavior, and competitor activities within the fashion sector.
- Collaborate with the creative, design, e-commerce, and sales teams to ensure consistent brand messaging.
- Improve website traffic, customer acquisition, and conversion rates through data-driven marketing initiatives.
- Manage influencer marketing, affiliate partnerships, and brand collaborations.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
