Job description for Digital Marketing Specialist at The Skinbars
- Drive digital marketing programs and strategies in B2C space
- Create, set up, and manage Google Ads & Meta Ads campaigns to drive traffic, leads, and conversions
- Perform keyword research to identify high-performing keywords and create relevant ad groups
- Monitor and optimise campaign performance regularly to ensure efficient spending and high ROI
- Implement A/B testing and other optimisation techniques to improve click-through rates and conversion rates
- Stay up-to-date with Google Ads & Meta Ads best practices and trends
- Monitor and analyse competitor activity to identify opportunities
- Collaborate with the team to align Ads efforts with broader marketing strategies
- Track, measure, and report on key performance metrics using Google Analytics and other analytics tools
- Generate regular reports on campaign performance, highlighting successes and areas for improvement
- Use data-driven insights to make recommendations for optimising ad campaigns
Qualifications:
- Pria/Wanita
- Usia max 35 tahun
- Pendidikan Min. D3/S1 DKV, Public Relation, Komunikasi dan Sejenisnya.
- Memiliki pengalaman di bidang Digital Marketing Min. 1 Tahun
- Berpengalaman di beauty industry min. 1 tahun
- Memiliki kemampuan editing photo & video
- Kreatif & Inovatif Dalam Strategi Pemasaran
- Memahami Pemasaran Marketing (Facebook Ads, dan Channel digital lain)
- Mampu berkomunikasi dengan baik, Aktif, Kreatif, inovatif dan Up to date
- Good in English is a plus
