We are seeking a dynamic and experienced Digital Marketing Officer to join our team. The ideal candidate will be responsible for crafting high-quality SEO articles and managing robust paid marketing campaigns on platforms such as Google Ads and Meta Ads. As a key player in our marketing team, you will drive traffic, engagement, and conversions to meet our business objectives.
Develop and implement effective search engine optimization (SEO) strategies to increase organic search visibility and traffic.
Regularly produce engaging, high-quality articles that align with SEO best practices and company branding.
Manage and optimize paid marketing campaigns on platforms including Google Ads and Meta Ads, ensuring maximum ROI.
Conduct keyword research and analysis to guide content creation and paid advertising strategies.
Monitor and analyze digital marketing performance using tools like Google Analytics; prepare reports on campaign results and provide insights for improvement.
Collaborate with cross-functional teams (e.g., content, design, sales) to ensure a cohesive and effective marketing strategy.
Stay up-to-date with digital marketing trends and changes in SEO and paid advertising platforms to adapt strategies accordingly.
Proven experience in digital marketing, specifically in crafting SEO articles and managing Google Ads and Meta Ads campaigns.
Strong understanding of current SEO practices and content marketing strategies.
Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Google Ads, Facebook Ads Manager).
Excellent analytical skills with the ability to interpret data and provide actionable insights.
Strong writing and communication skills, with a knack for producing compelling content.
Ability to work independently and in a team environment, managing multiple projects with tight deadlines.
Bachelor’s degree in Marketing, Communications, or a related field is preferred.