Job description for Digital Marketing Manager at CV GOOD FORTUNA
Kualifikasi WAJIB
- Pengalaman 3-5 tahun sebagai Digital Marketing Manager / Brand Manager / Marketing Lead di beauty / skincare / bodycare brand
- Track record terbukti scaling brand TikTok Shop dari 0 ke ≥1.000 unit/bulan (mandatory — please share case study)
- Hands-on paid ads expertise TikTok Ads Manager + Meta Ads Manager
- Pengalaman affiliator program management ≥ 100 active affiliator
- Data-driven mindset — bisa baca dashboard, generate insight, decide budget
- Familiar dengan: TikTok Seller Center, FastMoss, Google Analytics, Meta Business Suite, Notion/Asana
- Bahasa Indonesia native + English working proficiency
- Domisili Jakarta
Paid Ads Management
- Mengelola harian TikTok Ads & Meta Ads campaigns
- Setup pixel, audience research, creative testing, bid optimization
- Achieve ROAS
- Mempertahankan CAC converted customer
Affiliator Program Leadership
- Memimpin outreach & onboarding affiliators admin
- Set commission tier strategy (8-15% range)
- Monitor performance affiliators weekly
- Achieve target active affiliators by Month 6
Content Strategy & Live Shopping
- Brief Content Creator dengan weekly content plan
- Schedule & host 3-5 live shopping sessions/minggu post-launch
- Coordinate launch day campaign (1 September 2026)
- Review content brand voice consistency
Channel Operations
- Manage TikTok Shop store optimization
- Setup Shopee Mall + Tokopedia listings
- Coordinate mid-tier influencer partnership
- Customer journey & conversion funnel optimization
Data & Reporting
- Daily KPI monitoring via TikTok Seller Center, FastMoss, Google Analytics
- Weekly KPI report ke Founder & Mentor
- Monthly performance review & strategy adjustment
