Job description for Digital Marketing Manager at 30 Plus Group Pte Ltd
Role Summary
We are seeking an experienced and strategic Marketing Manager to lead our marketing initiatives, drive brand awareness, and generate high-quality leads. This role requires a creative, data-driven individual with strong leadership skills, a deep understanding of digital marketing strategies, and the ability to execute across multiple channels. You will be responsible for overseeing content creation, campaign execution, and optimizing marketing funnels to achieve measurable impact.
Responsibilities
- Lead the development and execution of digital marketing to build brand awareness and drive lead generation.
- Oversee content creation across social media platforms (LinkedIn, X/Twitter, Tiktok and more), ensuring alignment with the brand's narrative and strategy, and optimizing content using AI tools to enhance efficiency and output.
- Manage launches, updates, and campaigns, ensuring high engagement and effective messaging across all touchpoints.
- Oversee the creation of high-converting sales landing pages with developers.
- Develop and implement effective lead generation strategies, monitor campaign performance, track conversions, and continually optimize marketing funnels for better ROI.
- Identify and secure opportunities for the company to participate in industry events, webinars, partnerships, and relevant showcases to increase visibility.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals, ensuring cohesive execution across all channels.
- Manage the marketing budget, ensuring cost-effective allocation and tracking of campaign performance.
- Track and report on marketing KPIs, analyzing performance data to inform decisions and improve strategies.
Requirements
- 5 years of experience in digital marketing, content marketing, or growth marketing, with at least 2 years in a managerial position.
- Proven ability to create high-quality content tailored to a professional tech audience in English.
- Expert in using and understanding algorithms on Social Medias like Tiktok, LinkedIn, Facebook, Instagram, X.
- Extensive experience with AI tools (e.g., ChatGPT, VEO3, Nano Banana) to enhance content production and streamline processes.
- Strong familiarity with landing page builders, social media scheduling tools, and marketing analytics platforms (e.g., Google Analytics, HubSpot).
- Proven track record of managing lead generation campaigns and driving measurable results in a fast-paced environment.
- Strong leadership and team management skills with the ability to oversee multiple campaigns simultaneously.
- Excellent communication skills and the ability to think strategically and analytically.
Bonus: Experience in a startup environment or a portfolio showcasing successful marketing campaigns from inception to execution.
What We Offer
- Remote-first, flexible work arrangement.
- Opportunity to shape and grow marketing efforts within an early-stage AI product team.
- Full ownership of marketing campaigns and creative direction.
- A collaborative and supportive team culture with ample growth opportunities.
