Job description for Digital Marketing Manager at PT Nova Metatech Digital
Job Summary
SHOW is looking for an experienced and strategic Digital Marketing Manager to lead and develop the digital marketing function across all SHOW brands, namely SHOW Token, SHOW Kids, and SHOW Capital. This position holds full responsibility for the planning, execution, monitoring, and evaluation of end-to-end digital marketing strategy, overseeing the Social Media, Ads, SEO, and Copywriter teams. The ideal candidate has strong leadership skills, is fluent in English (spoken & written), and is accustomed to working with data to drive decision-making and optimize campaign performance across digital channels.
Key Responsibilities
Strategy & Planning
- Develop a comprehensive digital marketing strategy for the SHOW Token, SHOW Kids, and SHOW Capital brands, aligned with each brand's business targets.
- Design the marketing calendar, campaign plans, and budget allocation across channels (social media, paid ads, SEO, content).
- Set KPIs and performance targets for each channel and team member.
Leadership & People Management
- Lead, direct, and develop the Social Media, Ads, SEO, and Copywriter teams to ensure synergy and adherence to timelines.
- Brief, review, and approve output from each sub-team prior to publishing/execution.
- Provide regular coaching and performance evaluations for the team.
Execution & Cross-Channel Coordination
- Oversee the planning and execution of social media content across all platforms (Instagram, TikTok, X/Twitter, LinkedIn, etc.).
- Oversee paid ads strategy and performance (Meta Ads, Google Ads, TikTok Ads, etc.), including targeting, budgeting, and optimization.
- Oversee SEO strategy (on-page, off-page, technical) to improve organic visibility for the website/brand.
- Oversee the quality and consistency of copywriting across all marketing materials (captions, ad copy, landing pages, email, etc.) to ensure alignment with each brand's tone of voice.
Monitoring & Evaluation
- Regularly monitor campaign performance through reporting and analytics tools (Google Analytics, Meta Business Suite, etc.).
- Evaluate ROI/ROAS for each campaign and provide optimization recommendations.
- Prepare regular digital marketing performance reports (weekly/monthly) for management and C-Level.
- Conduct competitor analysis and monitor digital market trends to continuously refine strategy.
Cross-Functional Collaboration
- Coordinate with the Creative team to ensure visual assets support campaign strategy.
- Coordinate with the Web3 Marketing team on partnership or co-marketing campaigns.
- Coordinate with C-Level on strategic direction and marketing priorities for each brand.
Qualifications
- Minimum Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 4–6 years of experience in digital marketing, including at least 1–2 years in a managerial/leadership role.
- Proven experience managing a cross-functional team (social media, ads, SEO, copywriting).
- Fluent in English (spoken & written) — required.
- Strong in strategic planning, performance monitoring, and data-driven evaluation.
- Proficient with digital marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, SEO tools (Ahrefs/SEMrush/Google Search Console), and social media management tools.
- Strong analytical and problem-solving skills to optimize campaign performance.
- Solid leadership, communication, and people management skills.
- Comfortable managing multiple brands/multiple target audiences simultaneously.
- Experience in the Crypto/Web3, children's brand, or Film/Entertainment industry is a plus.
- Willing to work on-site in Jakarta.
