Job description for Digital Marketing Manager at PT Merdis International
Digital Marketing
Responsibilities:
Lead and execute multi-channel digital marketing campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and others to drive brand awareness and sales.
Develop and implement comprehensive digital marketing strategies encompassing search engines, website, and e-commerce platforms.
Conduct in-depth market research, analyze competitor activities, and gain deep customer insights to optimize marketing efforts and identify new growth opportunities.
Collaborate closely with sales and product teams to ensure marketing campaigns align with overall business objectives.
Oversee SEO/SEM strategies to enhance website traffic, search engine visibility, and overall website performance.
Manage and optimize the digital marketing budget to achieve maximum ROI and ensure cost-effectiveness.
Partner with the content team to create engaging and impactful content that resonates with target audiences.
Monitor, analyze, and report on campaign performance using key metrics (conversion rates, traffic growth, etc.) to track progress and identify areas for improvement.
Build and maintain strong relationships with external agencies, vendors, and partners to ensure seamless campaign execution.
Stay abreast of the latest trends, tools, and technologies in the ever-evolving digital marketing landscape.
Key Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
1+ years of proven success in managing and executing high-performing digital marketing campaigns.
Strong leadership and team management skills with the ability to motivate and guide a diverse team effectively.
Deep expertise in SEO, SEM, social media marketing, content marketing, and performance marketing.
Proven experience in managing paid ad campaigns (Google Ads, Facebook Ads, etc.) with a strong focus on maximizing ROI.
Exceptional analytical and problem-solving skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication, interpersonal, and presentation skills.
Ability to thrive in a fast-paced environment, manage multiple projects simultaneously,
