Job description for DIGITAL MARKETING MANAGER at Inspeksi Rumah Indonesia
About the role
Palapa Group is hiring a Marketing Manager to lead marketing strategy and execution across two inspection businesses, from inspeksirumah.id and inspeksimobil.id. You will turn ideas into strategy, strategy into execution, and execution into growth.
Qualifications
Minimum 5 years of experience in Marketing within service-based businesses, such as automotive, property, hospitality, professional services, or similar industries
Strong understanding of end-to-end marketing funnel, customer journey, lead conversion, and content strategy
Hands-on experience in Meta Ads and Google Ads
Experience managing affiliates, influencers, partnerships to drive leads and sales
Proven ability to build marketing systems and effective teams, with strong strategic thinking, analytical skills, ownership, and problem-solving
Willingness to be hands-on in marketing operations
Full commitment to Palapa Group and no other employment or professional contract during the employment period
Based in Jakarta/Tangerang or surrounding areas
Responsibilities
Build weekly marketing plans and content direction for both brands
Manage the overall content flow from planning, production, review, approval, posting, ensuring deadlines are met
Monitor Meta Ads and Google Ads, including budget, CPL, lead quality, conversion, and overall performance
Develop content and campaign briefs based on brand, sales, and marketing needs
Monitor the marketing funnel from reach, leads, qualified leads, conversion, orders, cost
Evaluate admin/customer handling, especially lead response, follow-up, lead quality, and conversion
Develop and manage affiliates, influencers, partnerships, and other acquisition channels
Monitor and improve Google Reviews and other trust-building activities for both brands
Lead the marketing/media team, set priorities, monitor execution, and resolve performance bottlenecks
Take ownership of overall marketing performance, including weekly evaluation, improvement plans, and reporting to management
Working Arrangement & Benefits
Status: PKWT
Placement: Jakarta
Working Arrangement: Flexible based on workload, project priorities, business needs, and divisional targets
Reporting: Directly to the Board of Directors
