Develop and execute digital marketing campaigns to promote our services and solutions to international audiences.
Manage all aspects of digital marketing channels, including website, email marketing, social media, SEO, SEM, AI and display advertising.
Analyze market trends and customer insights to optimize campaign performance and maximize ROI.
Collaborate with internal teams to create engaging content for digital platforms, ensuring alignment with brand guidelines and messaging.
Monitor and report on key performance metrics, providing regular updates to senior management on the effectiveness of digital marketing initiatives.
Stay up-to-date with the latest digital marketing trends and technologies, identifying opportunities for innovation and continuous improvement.
Lead and mentor a small team of digital marketing specialists, providing guidance and support to drive professional development and achieve departmental goals.
Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
Proven experience as a Digital Marketing Manager or similar role in an international business environment.
Strong understanding of digital marketing principles and best practices, with expertise in SEO, SEM, AI, social media, email marketing, and content marketing.
Demonstrated success in developing and executing digital marketing strategies that drive customer acquisition and engagement.
Excellent analytical skills and the ability to interpret data to inform decision-making and optimize campaign performance.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.
Experience managing budgets and resources effectively to achieve business objectives.
Highly organized with excellent project management skills and the ability to prioritize tasks in a fast-paced environment.
Creative thinker with a passion for innovation and a proactive approach to problem-solving.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Adobe Creative Suite, and marketing automation software.