Job description for Digital Marketing Leader at PREP TECHNOLOGY JOINT STOCK COMPANY
Prep is a global EdTech startup with offices in Silicon Valley, Singapore, Vietnam,
Thailand, and now we are expanding to Indonesia. Named Edtech Asia’s “Most
Innovative Potential application of AI in Education” (2023) and Global EdTech Awards
Finalist by Bett (2024), Prep has supported hundreds of thousands of learners in
reaching their goals with our award-winning AI-powered language learning and test
preparation platform that delivers more than 90% score prediction accuracy,
personalized learning paths, thousands of interactive lessons, and over 1000 real-time
mock tests.
We are looking for a Digital Marketing Leader who will drive our digital growth to help
build awareness, acquire users, and grow our presence in Indonesia.
● Department : B2C
● Location : Jakarta, Indonesia
● Reports to : B2C Sales Manager
● Type : Full-Time
● Working hours : 5 days a week (8 hours per day)
● Salary : 10,000,000 per month (all-in)
Key Responsibilities
1. Performance Marketing
● Plan, execute, and optimize Google Ads, Meta Ads, and TikTok Ads
● A/B test creatives, copy, and audience segments to improve ROAS
● Monitor daily campaign performance and make real-time adjustments
2. SEO and Organic Traffic
● Conduct keyword research tailored to the Indonesian audience
● Collaborate with content team to publish optimized blogs and landing pages
● Implement on-page SEO strategies, track rankings, and drive improvements
3. Manage End-to-End Digital Funnels
● Build and manage marketing campaigns using CRM tools
● Set up automated flows for trial users, drop-off reminders, and upsells
● Monitor lead behavior and conversion rates through the funnel
4. Analytics and Optimization
● Track key marketing KPIs
● Prepare performance reports
● Recommend and execute optimizations based on data insights
Requirements:
1. Experiences
● At least 2 years of experience in digital marketing
● Solid knowledge of Google Ads, Meta Ads, and Tiktok Ads (setup, optimization,
retargeting)
● Understanding of core SEO principles and tools
● Proficient with tools such as Google Analytics, Meta Business Suite, UTM
tracking, etc.
● Familiar with email marketing, A/B testing, or marketing automation
2. Skills
● Able to communicate in English (preferably proven by a score of official English
Proficiency Test such as TOEIC, IELTS, TOEFL, etc. minimum CEFR Level C1)
● Eager to learn, critical thinker, and results-driven
● Having positive attitude
3. Others
● Possess a Bachelor Degree diploma
● Reside in Jabodetabek area
● Ability to work remotely for 2-3 months to prepare for onsite working (Jakarta
area)
Benefits:
● Performance-based incentives.
● Flexible work environment with remote/hybrid option
● Opportunities for professional development and career advancement.
● Opportunity to be part of a regional EdTech expansion
● Supportive and collaborative work environment.
● Annual Increment (As per company policy).
● Flexible work environment with remote/hybrid option
● Bonus (As per company policy).
● Leave Entitlement (As per Indonesia‘s regulations)
