Job description for Digital Marketing Consultant at Insignia
Key Responsibilities
- Formulate and execute short- and long-term B2B marketing strategies aligned with business growth goals across all entities
- Lead and develop the marketing team (digital specialists, content creators, designers) to achieve set KPIs
- Own performance across the entire marketing funnel — from awareness to retention — while working closely with the Sales/Business Development team to maintain a healthy, high-quality MQL/SQL pipeline
- Oversee and optimize Account-Based Marketing (ABM), high-value performance marketing, and thought leadership programs
- Direct the implementation of Generative Engine Optimization (GEO) and modern SEO to keep the brand visible across both AI-driven and conventional search landscapes
- Manage and allocate the marketing budget across channels (LinkedIn Ads, Google Ads, Events, etc.) with a strict focus on CAC efficiency and ROI maximization
- Analyze high-level performance metrics, develop strategic insights, and present regular marketing performance reports to C-level leadership
Requirements
- Minimum 5–6 years of experience in Digital Marketing, including 2–3 years in a Managerial/Lead role specifically within B2B industries (Tech Enterprise, Agency, IT Solutions, or SaaS)
- Strong strategic and analytical thinking — able to see the bigger business picture and translate corporate vision into measurable marketing tactics, with proficiency in data analysis (GA4, CRM Hub)
- Deep understanding of long, complex B2B sales cycles, corporate stakeholder management, and how to approach C-level decision makers
- Strategic awareness of how Generative Engine Optimization (GEO) works and how the AI-driven search landscape impacts B2B brand visibility
- Proven leadership track record in managing and motivating cross-functional teams with strong, assertive communication
- Full professional fluency in both Indonesian and English, spoken and written
Preferred Qualifications
An AI Marketing enthusiast, with experience driving adoption of generative AI tools and automation within marketing team workflows
A broad professional network or experience organizing exclusive events/roundtables targeting IT and business leaders in Indonesia
