Job description for Digital Marketing & Social Media Executive at School Of Robotics (SOR) Pte. Ltd.
Key Responsibilities:
1. Social Media & Content Management
• Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, Rednote 小红书).
• Assist in brainstorming and executing end-to-end social media campaigns, while monitoring performance and reporting on key metrics.
2. Digital Advertising & Promotion
• Support the setup, tracking, and optimization of Google Ads and Meta Ads campaigns.
• Monitor key campaign metrics and contribute to performance reports.
3. Design & Multimedia Production
• Develop marketing materials such as brochures, flyers, certificates, social media graphics, and event banners.
• Assist in planning and producing video content for student testimonials, course highlights, and event recaps.
• Organize and manage a content library of photos and videos.
4. Website & Content Updates
• Regularly update website content to ensure accuracy and alignment with current programs and events.
• Write and update SEO-optimised website content to improve search visibility and support marketing goals.
5. Influencer & Community Outreach
• Research and reach out to relevant influencers, parent bloggers, and local KOLs to promote SOR programs.
• Manage influencer collaborations, including scheduling posts, ensuring content aligns with our brand voice, and tracking deliverables.
• Monitor and compile performance metrics (e.g. reach, engagement, conversions) into regular reports to evaluate campaign effectiveness and inform future collaborations.
6.Event Coverage & Visual Content Creation
• Support event coverage through photography and videography, ensuring high-quality visual content for social media, website, and promotional materials.
7. Media & Public Relations Support
• Support in liaising with magazines, media outlets, and news agencies for publicity opportunities and coverage coordination.
8. Administrative & Coordination Tasks
• Work with trainers to update trainer profiles and marketing materials.
• Provide support for any ad hoc tasks assigned by the marketing or management team to ensure smooth operations.School Of Robotics (SOR) Pte. Ltd. is a dynamic and innovative educational institution dedicated to empowering the next generation of tech-savvy learners through cutting-edge robotics and coding programs. Located in the heart of Bukit Timah, SOR is committed to fostering creativity, critical thinking, and technical excellence. As we continue to grow and expand our reach, we are seeking a passionate and skilled Digital Marketing Specialist to join our team and help us connect with students, parents, and industry partners across Singapore. This role offers an exciting opportunity to contribute to a mission-driven organization while developing your expertise in digital marketing strategies.
to drive growth. The ideal candidate will be responsible for developing and implementing marketing strategies that enhance brand visibility, attract new students, and maintain strong relationships with existing audiences. This position requires a proactive approach to content creation, campaign management, and data-driven decision-making to ensure the success of all digital initiatives.
Candidates must hold an Associate Degree or equivalent and have between 1 and 3 years of experience in digital marketing or a related field. Proficiency in Search Engine Optimization (SEO), Marketing Communications, B2B Marketing, Digital Marketing, TikTok, Social Media, Google Ads, Google Analytics, Image Editing, Content Marketing, and Content Strategy is essential. We welcome applicants who are enthusiastic, creative, and eager to contribute to a forward-thinking team. If you are driven by results and passionate about digital marketing, we encourage you to apply and become part of our growing community.
