Job description for Digital Marketing Account Executive at Pharmasolutions
About the Position
We are looking for a dynamic, creative, and analytical candidate to join as a Marketing Specialist. You will be responsible for developing marketing strategies for pharmaceutical products to medical professionals and consumers, in accordance with applicable regulations in the healthcare industry.
Key Responsibilities:
- Develop marketing plans for pharmaceutical products, including branding, positioning, and market segmentation strategies based on research and clinical data.
- Develop promotional and educational materials for the sales team (Medical Representatives) that are in line with scientific claims and BPOM/Ministry of Health regulations.
- Manage digital marketing campaigns (company website, social media, health education content) and leverage platforms to increase brand awareness among medical professionals and patients.
- Conduct market research, analyze pharmaceutical industry trends, monitor competitor strategies (pricing, promotions, new products), and provide data-based recommendations to management.
- Prepare and manage the marketing budget and ensure cost efficiency while achieving the target ROI.
- Coordinate with Regulatory Affairs, Medical, Sales, and Supply Chain teams to ensure smooth new product launches and promotional activities in compliance with regulations.
- Prepare regular reports on campaign performance, market share, and promotional effectiveness, and conduct evaluations for continuous improvement.
Qualifications:
- Minimum Bachelor's degree (S1) in Pharmacy, Medicine, Biology, Chemistry, Public Health, Management (marketing concentration), or related fields. We prioritize candidates with an educational background in pharmacy, medicine, chemistry, biology, or other related disciplines.
- Minimum 2-4 years of experience as a Marketing Specialist / Product Executive in a pharmaceutical company, medical device company, or FMCG (health products).
- Understand pharmaceutical marketing regulations in Indonesia (marketing code of ethics, BPOM regulations, and Ministry of Health regulations).
- Master the pharmaceutical product lifecycle and new product launch strategies.
- Proficient in market data analysis (IQVIA, Nielsen, or internal data), and able to produce strategic reports and recommendations using Microsoft Excel and PowerPoint.
- Excellent communication and presentation skills, both spoken and written. Able to interact effectively with medical professionals and KOLs.
- Creative in designing innovative marketing campaigns while staying within the regulatory boundaries of the healthcare industry.
- English proficiency (spoken and written) is highly required for reading medical journals, communicating with regional/global teams, and preparing English presentations.
- Mandarin Chinese proficiency is a good plus.
Desired Competencies:
- Understand basic pharmacology and be able to translate clinical data into communicative marketing messages.
- Able to work under pressure and meet tight deadlines.
- Have high integrity and understand the importance of compliance in healthcare product marketing.
- Result-oriented and possess strong initiative.
- You may be required to perform other ad hoc duties or tasks as reasonably assigned by the Company from time to time, subject to the Company’s operational requirements and management’s decision.
