Digital Marketer/Copywriter
Job benefits
Flexible work hours
Productivity curve is not something steady and consistent as it depends on each person's unique traits and preferences. At our company, as long as your team is in sync and your goal is hit, you can flexibly decide when you want to work.
Remote work options
Thanks to technology, we no longer have to be physically present at the office to be productive. Joining our company allows you to work anywhere without place-constraint.
Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
Wellness
As much as we care about our business, we also care for every one of our employees' wellness. To keep you happy at work, we provide a range of self-help services and facilities that you can use at any moment.
Skills
Job description for Digital Marketer/Copywriter at Hydragun Pte Ltd
Seeking a highly motivated digital marketer/copywriter who is well versed in both strategising and writing for paid social and search marketing, with over 3 years of experience. You will work closely with our co-founder and Head of Marketing and other lead marketers to conceptualise and execute marketing strategies and funnels to grow the company’s revenue and reach.
Key Responsibilities
You will be responsible for executing full-funnel marketing campaigns which may include the following:
- Strategizing and mapping out the full funnel strategy, core target audience and primary marketing channels
- Ideation for social and search ads that you or other team members may execute
- Copywriting Writing headlines, descriptions, captions for image ads Writing presell landing pages that narrow down and tailor the core marketing message to specific niches/groups of people Writing scripts for long and short form video ad content
Skills we’re looking for
Here’s a list of skill sets that we think the perfect HYDRAGUN digital marketer/copywriter should have. We understand that this specific role is not so common within Singapore, and will be prioritising candidates who have as many of the following skill sets as possible:
- Direct response marketing Understanding of most popular traffic channels Facebook/Instagram Google Search & Shopping Display & Discovery Youtube Others (nice to have): Tiktok, Taboola, Pinterest
- Understanding of full-funnel marketing strategy Top, middle, and bottom of funnel strategies Various stages of customer awareness in the customer journey
- Familiarity with popular Facebook ad formats Images Carousels Videos
- Familiarity with direct response video formulaExpected to be able to give clear directions to video editors/graphic designer under your supervision
- Direct response copywriting Persuasive writing Customer-focused language and layout Ability to communicate a strong enough sense of urgency Ability to emotionally appeal to the audience and deliver a strong call to action
- Industry expertise Ecommerce-related experience as a D2C marketer is preferredIdeally as someone working in an agency, working for multiple brands and having broad exposure/experience Other less relevant (but still relevant) experience Dropshipping Affiliate marketing
Qualifications
- 3+ years of experience with digital marketing and direct response copywriting
- Highly motivated, passionate, results-oriented
- Fast worker, multi-taskerDigital marketing in ecommerce is very fast-paced and will often require you to meet tight deadlines
- People skillsYou will be working closely with a team of various graphic designers, video editors, etc to execute ads you write or conceptualise
- Strong communication skills
- Strong command of the English language
- Perseverance Digital marketing is a 10/90 or 20/80 field - Most of the things you test will fail and the rate of success is very low You will have to be able to accept failure on a regular basis and be willing to re-iterate on your ideas and marketing tactics/strategies constantly
Additional Information
- Full-time role
- This marketing position is one of the most crucial within the HYDRAGUN organisation - therefore we have a strong preference for hiring within Singapore so that you can work more closely with our other two marketing leads to discuss strategy in a live setting
Nice-to-haves
- Strong analytical skillsIdeally you will know or be able to learn how to analyse and interpret data reported in the dashboard/ads manager, and draw conclusions/hypothesise the best course of action
- Have work experience for a D2C brand
- Remote working experience
- Self-starter. Have started personal projects and seen it to completion with relative success
- Interest in sports, fitness, recovery
Our goal is to raise the overall talent density of our team. We are not just looking to plainly fill a role. The expectation is that you will have the freedom and autonomy to plan and execute what is necessary to get us results. And that you can do so without the need for someone to micromanage your work.
If you think you have what it takes, submit your application, and let’s chat!
HYDRAGUN is a Singapore-based, remote-first e-commerce startup that creates simple, premium recovery essentials that help athletes and ordinary people to overcome pain and live their best lives. Our products – including the Hydragun and the Hydragun Atom massage guns, the HeatPulse knee massager, and the HeatPod sauna blanket – are trusted by Olympians and World Champions, and have been featured in publications like Forbes, Vogue, and Tech Radar.
About the company
Hydragun is a performance technology startup that provides emerging product solutions to help individuals reach their physical and mental peak.
We believe that everyone deserves to be able to perform at their very best every day. Peak performance isn’t just for professional athletes or “biohackers”. It is for anyone who wants to live life to the fullest—healthy in mind and body.
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