Job description for Digital Copywriter at SPIRAL SFS Group Indonesia
What you’ll do
- Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing
- Build and maintain our brand tone of voice across all channels
- Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing
- Write product copy: descriptions, USPs, sales pages, and promo materials
- Research audiences, competitors, and customer feedback to find strong insights
What we’re looking for
- 1–3 years or more of experience as a copywriter (open for senior as well)
- Sharp, natural writing in Bahasa Indonesia & English
- Understanding of copywriting frameworks (AIDA, PAS) and sales funnels
- Open to feedback and comfortable working with deadlines
- Always engage with the latest trend in the online world
A portfolio is required. Applications without a portfolio link will not be considered.

