Digital Content Producer
IDR5,000,000 - 10,000,000/Month
Marketing
Full-Time · On-site
3 - 5 years of experience
This job was closed
Job Requirements
On-site
3 - 5 years of experience
Minimum Bachelor’s Degree
This job post is managed by
NP
Nat Planet Persib
Skills
Job description for Digital Content Producer at Planet Persib
The Digital Content Producer role is integral in creating a diverse range of multimedia assets that enhance the visibility of Passport Planet Persib. By producing high-quality, engaging, and strategic content across multiple platforms, this role supports both marketing and PR efforts to grow brand awareness and appeal to a premium audience. Effective storytelling, creative innovation, and a deep understanding of the target demographic.
Key Responsibilities:
1. Multimedia Content Creation
- Graphic Design:
Create visually appealing graphics and illustrations for social media posts, website content, and promotional materials.
Design infographics, banners, and digital ads that communicate key messages and engage the target audience.
Collaborate with marketing teams to discuss and brainstorm about design campaign assets and develop branding visuals for Passport Planet Persib holders.
- Video Production:
Plan, shoot, and edit high-quality videos for marketing campaigns, social media, and PR initiatives.
Develop content like exclusive initiative on match highlights, fan interviews, behind-the-scenes footage, event promotions, and campaign videos to engage Bobotoh who is Passport Planet Persib holders.
Become a skillful videographer and editor to ensure the visual storytelling aligns with the brand’s message.
- Photography:
Capture images during key events like matches, fan gatherings, and product launches to provide visual content for social media and promotional campaigns.
Ensure all images reflect the positioning of Passport Planet Persib and enhance brand aesthetics.
Edit and curate images for use in online galleries, website banners, email newsletters, and merchandise promotions.
2. Content Strategy and Planning
- Develop Content Calendars:
Work closely with the marketing team to create a content calendar that aligns with the promotional timeline, upcoming matches, exclusive events, and product launches.
Ensure consistent content output across platforms (Instagram, YouTube, TikTok, Facebook, etc.) and build momentum for campaigns promoting Passport Planet Persib.
- Audience Targeting and Personalization:
Tailor content to different segments of the PERSIB fanbase (Bobotoh), focusing on working-age audiences with high purchasing power who may be interested in the products.
Analyze engagement data to refine content strategies, ensuring that the produced materials resonate with the target demographic.
- Cross-platform Optimization:
Ensure all multimedia content is optimized for various platforms, adjusting formats, aspect ratios, and resolutions to maximize engagement on specific channels (e.g. Instagram Stories, TikTok Reels, etc.).
Develop mobile-first content strategies to capture the growing mobile audience, especially among targeted audiences.
3. PR and Marketing Campaign Support
- Support Sports-related PR Initiatives:
Collaborate with the PR team to develop compelling digital assets (press release videos, media kits, etc.) that can be distributed to news outlets, influencers, and stakeholders.
Produce highlight reels, event recaps, and content around public figures or brand ambassadors to boost Passport Planet Persib’s visibility.
- Social Media Campaigns:
Create viral, shareable content that amplifies marketing efforts, tapping into trending topics or key football moments.
Plan influencer-driven campaigns that feature engaging video or graphics, designed to attract premium fans or partners.
- Event Coverage and Live Content:
Manage live streaming or event coverage for major fan engagement events, press conferences, or match-day experiences, ensuring real-time updates and maximum engagement.
Produce short, real-time content to capture the energy and excitement of matches, interacting with fans to create a sense of inclusion.
4. Brand Building and Creative Direction
- Ensure Brand Consistency:
Maintain and reinforce the visual and narrative style that aligns with Passport Planet Persib’s branding, ensuring all produced content reflects the club’s identity.
As a graphic designer, photographer, and also videographer to ensure consistency in tone, look, and messaging across all media assets.
- Creative Innovation:
Experiment with new digital formats (interactive content) to create immersive experiences for Passport Planet Persib holders and attract more interest.
Stay updated on the latest trends in sports content production and technology to bring fresh ideas to campaigns.
- Storytelling and Fan Engagement:
Build compelling narratives around the club’s history, players, or fan experiences that resonate with the Bobotoh, creating an emotional connection.
Leverage storytelling to showcase the unique benefits and exclusivity of the Passport Planet Persib holders.
5. Collaboration and Communication
- Work with Stakeholders:
Collaborate with marketing, PR, community management, and sponsorship teams to ensure the content supports broader marketing goals.
Coordinate with external agencies or freelance creatives when necessary to execute larger or more complex projects.
- Fan and Community Engagement:
Engage directly with PERSIB’s fan community, capturing their experiences, feedback, and voices to create user-generated content that can be used for promotions.
Build interactive content pieces like polls, quizzes, or contests that drive fan engagement and increase Passport Planet Persib’s visibility.
6. Data-Driven Optimization and Reporting
- Analyze Performance Metrics:
Monitor the performance of content across channels using tools like Google Analytics, social media insights, and video analytics.
Adjust content strategy based on data to ensure that Passport Planet Persib continues to grow in awareness and engagement among the target audience.
- Sales & Conversion Focus:
Tracking & Analysis: Set up metrics to track the effectiveness of social media and community-driven campaigns on Passport Planet Persib awareness and conversions, providing regular reports to management.
7. Budget Management
- Financial Planning:
Develop and manage the budget for football-related digital content engagement and campaigns, ensuring optimal use of resources to achieve the highest impact.
- Expense Tracking:
Monitor campaign expenses and adjust strategies as necessary to stay within budget while maximizing the effectiveness of football marketing efforts.
8. Crisis Management
- Issue Resolution:
Handle any issues or crises that arise during content engagements, such as negative feedback, content misalignment, or public relations concerns.
- Crisis Communication:
Develop and implement a plan for addressing any negative outcomes related to content engagement projects and campaigns.
Qualifications:
Work Experience: 2-5 years of experience in a similar role, such as a digital content producer, multimedia producer, or content creator in sports, media, entertainment, or marketing.
A proven portfolio showcasing diverse content creation across video, photography, and graphic design, preferably in sports-related or lifestyle campaigns.
A diploma or bachelor's degree in fields, such as Multimedia Production, Digital Media, Film and Television, Graphic Design, Marketing, Communications, or Journalism is required.
Relevant certification or coursework in areas like Graphic Design, Video Production, Photography, Social Media Marketing, or Digital Content Creation would be preferred.
Proficiency in Content Creation Tools (video editing software, graphic design software and professional photography tools), including simple applications editing tools, such as Canva and InShot.
Communication Skills: Strong verbal and written communication skills to work cross-functionally with teams such as marketing, PR, sponsorship, and community management.
Ability to present creative ideas and strategies clearly to stakeholders and adapt based on feedback.
Ability to craft compelling narratives around football, fan experiences, and brand promotion to engage audiences emotionally and drive engagement.
Understanding of visual storytelling techniques to convey brand messages through videos, images, and graphics that resonate with the target audience.
Creative Vision:
- Ability to develop and execute creative ideas that align with Passport Planet Persib’s brand identity and marketing objectives.
- Innovative mindset to create content that stands out in a crowded sports media landscape, including interactive or viral content formats (e.g. memes, Reels, etc.).
Passion for Football: A strong understanding of football culture, especially relating to PERSIB, with a passion for engaging fans.
Social Media Savvy: Demonstrated experience using social media platforms to engage and grow communities.
Ability to troubleshoot issues that arise during content creation, such as production setbacks, tight deadlines, or technical challenges, with a proactive approach to finding solutions.
Familiarity with football culture, particularly Indonesian football and fan bases, would be highly valuable.
Experience producing content for sports teams, athletes, or sporting events is a strong plus, as is an understanding of the dynamics of fan engagement during matches, press events, and social media trends in sports.
Analytical Skills: Ability to analyze the success of campaigns and adapt strategies accordingly.
Able to do full WFO at SCBD, Jakarta.
Excellent multitasking skills, communication skills, attention to details. Proven ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced, content-driven environment.
Preferred Skills and Qualities
- Passion for Football and Sports: A genuine interest in sports, particularly football, and the ability to connect with fan communities.
- Attention to Detail: A keen eye for detail in editing, design, and storytelling to ensure that all content is polished and aligns with the brand’s vision.
- Innovative and Forward-thinking: A passion for exploring new technologies and tools to elevate content and stay ahead of digital trends in the sports industry.
About the company
Planet Persib adalah ekosistem digital yang memberikan pengalaman virtual beragam, unik dan lebih dalam. Nikmati akses beragam konten-konten spesial untuk kamu para Bobotoh sejati. Terus dukung masa depan PERSIB lebih baik dan dapatkan berbagai keuntungan istimewa dengan bergabung di Planet Persib.
Office address
Pacific Century Place, Lt. 38.Glints Safety Tips
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