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eduCLaaS Talent Acquisition
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Job description for Digital Campaign Manager (Remote) at eduCLaaS
Job Description: Digital Campaign Lead
Position Overview: As a Digital Campaign Lead, you will be responsible for strategizing, planning, executing, and optimizing omnichannel digital marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will oversee the entire campaign lifecycle, from concept development to analysis and reporting, while collaborating with cross-functional teams to ensure seamless execution. Your expertise in digital marketing channels, data analysis, and campaign management will play a vital role in achieving the organization's marketing objectives.
Key Responsibilities:
Campaign Strategy and Planning:
• Develop and implement digital campaign strategies aligned with overall marketing goals and objectives.
• Conduct market research and competitor analysis to identify target audience segments, key messaging, and campaign positioning.
• Define campaign KPIs and performance metrics to track and evaluate campaign effectiveness.
Campaign Execution and Management:
• Collaborate with creative teams to develop compelling campaign content, including ads, landing pages, emails, and social media assets.
• Coordinate campaign timelines, budgets, and resources, ensuring timely and flawless execution across various digital channels such as social media, search engine marketing, display advertising, email marketing, and content marketing.
• Monitor campaign performance, analyze data, and make data-driven optimizations to improve campaign outcomes.
• Implement marketing automation tools and workflows to streamline campaign processes and maximize efficiency.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Cross-functional Collaboration:
• Work closely with internal teams, including creative, content, social media, SEO, and analytics, to ensure campaign integration and alignment.
• Collaborate with external agencies, vendors, and partners to leverage their expertise and resources in campaign execution.
• Provide guidance and support to team members, fostering a collaborative and innovative work environment.
• Reporting and Analysis:
• Generate comprehensive campaign reports, including key insights, performance metrics, and recommendations for future optimizations.
• Conduct post-campaign analysis to evaluate success against predetermined goals and identify areas for improvement.
• Utilize analytics tools to track website traffic, user behavior, and conversion rates, and derive actionable insights for continuous campaign optimization.
Team Management
• Lead and manage a team of digital marketing professionals, providing guidance, mentorship, and support to ensure their success and professional growth.
• Set clear goals and objectives for team members, and regularly evaluate their performance, providing constructive feedback and recognition.
• Foster a collaborative and positive work environment, encouraging teamwork and knowledge sharing among team members.
• Coordinate team activities and resources to ensure effective execution of digital marketing campaigns.
• Conduct regular team meetings to align on campaign strategies, share best practices, and address any challenges or roadblocks.
• Stay informed about industry trends, new technologies, and best practices in digital marketing, and share relevant knowledge with the team.
• Collaborate with the HR department in recruitment and selection processes to build a skilled and diverse digital marketing team.
• Identify training and development needs of team members and provide opportunities for learning and skill enhancement.
• Promote a culture of innovation and continuous improvement within the team, encouraging new ideas and experimentation.
Qualifications and Skills:
• Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
• Proven experience (8 years +) in digital marketing, campaign management, or related roles.
• In-depth knowledge of digital marketing channels, including social media, search engine marketing, display advertising, email marketing, and content marketing.
• Proficiency in marketing automation platforms, analytics tools, and campaign management software.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities to develop innovative campaign strategies.
• Up-to-date with the latest digital marketing trends, technologies, and best practices.
As a Digital Campaign Lead, you will play a pivotal role in driving the success of digital marketing campaigns, contributing to the overall growth and success of the organization. Your expertise in digital marketing strategy, campaign execution, and data analysis will be crucial in optimizing campaign performance and achieving key business objectives.
About the company
eduCLaaS platform connects higher education students, working adults, enterprises, employers, and higher education institutions for digital upskilling, digital career progression, digital transformation, and agile workforce development. Through Competency Learning as a Service (CLaaS), we deliver Competency-based Curriculum, Work-integrated Applied Learning, and Personalized Blended Learning over the cloud, on-demand.
Office address
11 Eunos Road 8, #07-02 Lifelong Learning Institute, Singapore 408601Glints Safety Tips
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