Digital Ads

QUALIFICATIONS:

- Bachelor's degree or equivalent at least have 1-2 years experience in Digital Marketing

- Experience with SEO on page & off page

- Hands-on experience with web content management tools, like WordPress and knowledge of SEO, web traffic metrics and Google Analytics

- Proven working experience in digital marketing

- Solid knowledge of website analytics tools (Google Analytics, Ahref, etc.)

- Have a good attention to detail

- Understand tools for Google Ads, Facebook Business Manager

- Ability to generate and analyze data

- Creative and Up-to-date with the latest trends and best practices in online marketing and measurement

- Willingness to learn & ability to adapt is a big plus

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

JOB SCOPE:

- Execute all digital marketing, including SEO/SEM, Facebook & Instagram Ads, & Google Ads.

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Provide analytical reporting of campaigns to stakeholders

- Track website traffic and other metrics