Job description for Digital Ads Specialist at PT Futura Berapi Api
Responsibilities:
- Develop, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Marketplace Ads.
- Conduct comprehensive market research on product trends and analyze competitor advertising strategies within the Fashion, Music, and Food & Beverage industries.
- Analyze advertising campaign performance metrics (e.g., ROAS, CTR, CPC) and continuously optimize campaigns based on data-driven insights.
- Collaborate effectively with the marketing team to develop engaging and relevant advertising materials.
- Prepare regular advertising performance reports, delivering actionable insights and recommendations to improve future strategies.
- Demonstrate strong mastery of digital advertising funnels and technical functionalities across various platforms (Meta, Marketplace, TikTok).
- Maintain a proven track record of successfully optimizing full-funnel advertising campaigns covering Awareness, Traffic, and Conversion objectives.
Qualifications:
- Minimum of 2-year experience in managing digital advertising campaigns.
- Solid understanding of fundamental marketing strategies is mandatory.
- Previous experience handling advertising campaigns in Fashion, Food & Beverage, and Music industries is highly desirable.
- Strong analytical skills with the ability to interpret campaign data and formulate strategic recommendations.
- Creative, proactive, and possesses a growth-oriented mindset.
- A proven portfolio showcasing successful advertising campaigns is strongly preferred.
- Willing to be based in Setrasari, Bandung.
