1. Increase user engagement and retention through systematic experimentation, segmentation, and communication exercises
2.Responsible for GetPlus’ owned channel scheduling, strategy and performance (such as push notification, email, in-app banner, Whatsapp, etc.)
3. Implement innovative CRM tactics in user segmentation, communication personalization and funnel optimization in collaboration with Data, Marketing, Marketing Technology & Product teams
4. Collaborate with the Content & Creative teams in ideation and creation of communication materials
5. Optimize existing channel strategies including onboarding workflows, triggered campaigns, increased personalization, targeted segmentation, etc
6. Identify areas of risk and opportunity through ongoing analysis and propose changes to improve CRM & automation performance
7. Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
1. Bachelor’s degree in business, marketing, industrial engineering or equivalent
2. At least 3 years of CRM, campaign management, growth or product marketing experience
3. Familiar with CRM tools (e.g. Airship, MoEngage, Netcore, CleverTap, etc)
4. Team player with outstanding interpersonal and communication skill
5. Ability to prioritize and coordinate multiple projects and requests
6. Creative but also analytical and data-driven; able to make sound decisions based on data
7. Demonstrate strong Microsoft Excel / Spreadsheet skills and presentation skills
8. Strong knowledge of conducting experimentation and A/B testing