Job description for CRM / Marketing Intern at PT Karsa Omni Teknologi Adicipta
🚀 WE ARE HIRING: MARKETING STRATEGIST INTERN
Location : Meruya, West Jakarta
Ever wondered how brands create personalized experiences that keep customers coming back? Step into the role of Marketing Strategist Intern and learn how strategy, data, and creativity come together to drive real business growth with Insignia.co.id.
✨ What You’ll Do:
- Support the execution of marketing strategies across Email & WhatsApp
- Dive into customer data: from new users to loyal customers
- Help run lifecycle campaigns (onboarding, promo, retention, reactivation)
- Learn and apply customer segmentation, including behavior-based approaches
- Assist in building automation journeys (abandoned cart, post-purchase, win-back)
- Contribute to campaign messaging, copywriting, and optimization
- Monitor campaign performance (open rate, CTR, conversion)
- Support reporting and turn data into simple, actionable insights
- Collaborate closely with Marketing & Operations teams
🎯 We’re Looking For Someone Who:
- Is a final-year student (min. semester 5) or fresh graduate in Marketing, Communications, Management, or related fields
- Has a strong interest in CRM, data, and digital marketing strategy
- Is comfortable working with data and basic analysis
- Pays attention to details and takes initiative
- Communicates clearly and is not afraid to ask questions
- Thrives in a fast-paced, learning-driven environment
🌟 Bonus Points If You:
- Have experience with CRM tools (Klaviyo, Salesforce, MoEngage)
- Have explored lifecycle marketing, segmentation, or automation
- Understand basic A/B testing or campaign optimization
- Are curious about customer behavior and data-driven decision making
💡 What You’ll Gain:
- Hands-on experience in CRM strategy & lifecycle marketing
- Exposure to real customer data and segmentation techniques
- Practical knowledge of automation flows & customer journey design
- Experience analyzing campaign performance and generating insights
- Cross-functional collaboration in a real business environment
