Job description for CRM Manager at MOO VISION HOLDINGS PTE. LTD.
Job Requirement
* Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
* Minimum 3–5 years of experience in CRM, Customer Lifecycle, Customer Retention, Loyalty, or related roles.
* Experience in retail, e-commerce, F&B, beauty, fashion, or optical is preferred.
* Strong understanding of CRM strategy, customer segmentation, lifecycle management, retention, and reactivation.
* Proven experience developing and executing data-driven CRM campaigns.
* Strong analytical skills with the ability to turn customer data into actionable business insights.
* Experience with CRM platforms, customer databases, Google Workspace, and reporting/analytics tools.
* Strong understanding of CRM metrics such as retention rate, repeat purchase rate, conversion rate, reactivation rate, engagement, and customer lifetime value.
* Strong reporting and forecasting skills.
* Strong communication, stakeholder management, and cross-functional collaboration skills.
* Commercially minded, target-driven, and comfortable working with KPIs.
* Strong leadership and team management skills.
* Willing to learn and understand optical
Job Descriptions
* Develop and implement CRM strategies to increase customer retention, repeat purchases, and customer lifetime value.
* Manage and optimize customer databases, including customer segmentation and profiling.
* Develop customer lifecycle strategies covering acquisition, onboarding, engagement, retention, reactivation, and win-back.
* Plan and execute CRM campaigns through WhatsApp, SMS, email, and other relevant channels.
* Develop personalized campaigns based on customer behavior, purchase history, demographics, and customer segments.
* Develop and manage customer loyalty and retention programs to strengthen long-term customer relationships.
* Collaborate with Marketing, Store Operations, E-commerce, and Sales teams to support customer engagement and conversion.
* Monitor and analyze CRM performance, including conversion rate, retention, repeat purchase, reactivation, campaign performance, and customer engagement.
* Analyze customer data and translate insights into actionable CRM strategies and commercial opportunities.
* Manage CRM platforms, customer databases, data accuracy, and customer information.
* Develop CRM reports, dashboards, forecasts, and performance reviews for management.
* Lead and develop the CRM team to achieve customer engagement and business targets.
* Ensure customer communications are relevant, consistent, and aligned with Kacamatamoo’s brand and customer experience.
