Job description for Creator Management (E-Commerce & Livestreaming) at Sail Global
We are looking for an experienced Creator Management Specialist to manage creator partnerships, affiliate marketing activities, and e-commerce livestreaming operations. The ideal candidate should have hands-on experience managing creators and livestream campaigns on platforms such as TikTok Shop and Shopee, with a strong focus on driving GMV, sales conversion, and overall business growth.
Key Responsibilities
1. Creator & KOL Management
- Identify, recruit, onboard, and manage creators, KOLs, influencers, and affiliate partners.
- Build and maintain strong relationships with creators, MCNs, agencies, and livestream hosts.
- Negotiate collaboration agreements, commission structures, campaign budgets, and content deliverables.
- Develop creator engagement and activation strategies to increase productivity and campaign participation.
2. Affiliate & E-commerce Marketing
- Develop and execute affiliate marketing campaigns through TikTok Shop, Shopee, and other e-commerce platforms.
- Manage affiliate programs, creator incentives, product sampling, and promotional activities.
- Monitor creator and affiliate performance, including GMV, orders, traffic, conversion rates, and sales contribution.
- Identify high-performing creators and optimize affiliate strategies to improve sales performance.
3. E-commerce Livestreaming Management
- Plan, coordinate, and manage livestream campaigns on TikTok Live, Shopee Live, or other e-commerce livestreaming platforms
- Manage livestream hosts, schedules, product selection, promotional mechanics, and campaign preparation.
- Coordinate livestream operations to ensure smooth execution and alignment with sales targets.
- Monitor livestream performance, including GMV, orders, viewers, engagement, conversion rates, and average watch time.
- Evaluate livestream results and develop strategies to improve host performance, viewer engagement, and sales conversion.
4. Performance Analysis & Optimization
- Track and analyze creator, affiliate, and livestream campaign performance.
- Monitor key business metrics, including GMV, ROI, conversion rates, and campaign costs.
- Prepare regular performance reports and provide recommendations for improvement.
- Collaborate with e-commerce, marketing, and operations teams to achieve business objectives.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2–3 years of relevant experience in Creator Management, KOL/Influencer Marketing, Affiliate Marketing, or E-commerce Marketing.
- Hands-on experience managing e-commerce livestreaming activities, preferably through TikTok Live or Shopee Live.
- Understanding of livestream operations, including host management, scheduling, product promotion, campaign execution, and performance monitoring.
- Experience managing creators, affiliates, KOLs, or livestream hosts.
- Good understanding of e-commerce platforms, particularly TikTok Shop and Shopee.
- Strong analytical skills with the ability to monitor GMV, sales conversion, engagement, and campaign performance.
- Good communication, negotiation, coordination, and relationship-management skills.
- Proactive, target-oriented, and comfortable working in a fast-paced environment.
Preferred Qualifications
- Experience managing livestream campaigns that generate measurable sales or GMV.
- Experience working with MCNs, creator agencies, affiliate networks, or livestream agencies.
- Familiarity with creator and livestream analytics tools such as FastMoss, Kalodata, Kaloboost, or similar platforms.
- Experience managing livestream budgets, host incentives, affiliate commissions, and campaign costs.
- Experience in beauty, fashion, FMCG, lifestyle, or other consumer product industries.
