Job description for Creative Strategist at Pt Vanz Inovatif Teknologi (qbit)
Job Descriptions:
- Develop big campaign ideas, social strategies, content directions, campaign concepts, activations, and unconventional ideas that still make sense for the brand.
- Have a strong understanding of TikTok, Instagram, YouTube, Threads, creator culture, internet behavior, and social trends.
- Build the overall creative direction for campaigns and brand accounts.
- Join client meetings and present ideas directly to the brand.
- Brief copywriters, designers, production, KOL teams, and other relevant teams clearly.
- Stay close to execution. The job does not stop once the deck is approved.
- Review the actual output and make sure the execution reflects the original idea.
Requirements:
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline
- Strong storytelling and scriptwriting skills.
- Deep understanding of TikTok, Instagram Reels, and YouTube Shorts.
- Ability to build recurring characters and long-term content series.
- Excellent written and verbal communication skills with the ability to present ideas persuasively to diverse audiences
- Deep understanding of brand management principles, visual identity systems, and brand positioning
- Experience with digital marketing, social media content creation, and multichannel campaign development
- Strong project management skills with the ability to juggle multiple projects and meet tight deadlines
- Analytical mindset with the ability to interpret data and translate insights into creative recommendations
- Minimum 3 years of experience in Creative, Branding, or Marketing, preferably within the hospitality, lifestyle, or entertainment industry.
- Strong leadership, project management, and communication skills.
- Proficient in utilizing AI tools, digital platforms, and emerging technologies to support creative ideation, branding, and campaign development.
