Job description for Creative Strategist at GMC ACTIVE
WE ARE LOOKING FOR:
CREATIVE STRATEGIST
To develop creative ideas and strategic concepts for brands through sports, offline experiences, and real-world activations
JOB RESPONSIBILITIES:
- Analyze brand, market, consumer, cultural, and sports trends to identify creative opportunities
- Develop creative strategies, campaign concepts, and activation ideas based on brand objectives
- Create creative briefs, campaign narratives, strategic decks, proposals, and client presentations
- Develop concepts for sports events, brand activations, communities, and experiential campaigns
- Lead creative ideation and provide creative direction across event environments, participant experiences, content, and brand touchpoints
- Collaborate with strategy, marketing, content, production, partnership, and event teams from concept to execution, while translating campaign insights into future strategies
REQUIREMENTS:
- 3–5 years of experience in creative strategy, advertising, social/creative agency, experiential marketing, sports marketing, or related fields
- Strong experience developing campaign concepts, creative decks, proposals, brand activations, and experiential campaigns
- Strong understanding of offline activation, experiential marketing, sports/event ecosystems, branding, and consumer behavior
- Strong storytelling, presentation, and communication skills, with the ability to articulate ideas clearly and persuasively
- Strong creative thinking and visual sense; graphic design or art direction experience is a plus
- Passionate about sports, lifestyle, culture, communities, and real-world experiences; comfortable working in a fast-paced environment across multiple projects
