Job description for Creative Strategist at Manna Indo Lakta (MamaBear)
RESPONSIBILITIES:
- Develop creative concept and campaign ideas in Social Media that clearly communicate product value, use-case, and audience relevance to achieve goals (views & reach in Social Media).
- Plan and structure content (hook, message, and CTA) before execution aligned with business objectives (high engagement, conversion goals, and followers growth).
- Direct visual output and supervise team for editing social media content (Reels, TikTok, Shorts) to gain more content's engagement.
- Ensure all content aligns with MamaBear’ brand tone and visual identity.
- Manage budget allocation campaign for effective and efficient result & ROI.
- Collaborate with designers, marketing, product, and commerce teams, while maintaining independent thinking and content direction.
- Review, refine, and improve content quality through iteration and feedback.
- Reporting, analyze and optimize creative performance based on metrics and goals to achieve
REQUIREMENTS: - Minimum 2 years of experience in creative roles (content, design, copywriting, or social media).
- Strong ability to think in content structure: audience, objective, message, and execution.
- Proven experience in storytelling through content (not just visuals).
- Ability to translate ideas into clear execution (visual, copy, or video).
- Capable to think, structure, and execute content independently, not just follow trends or references.
- Proficiency in design or editing tools, such as Graphic design (Photoshop / Illustrator / Canva), Video editing (CapCut / Premiere Pro) will be preffered.
- Good understanding of social media formats and what makes content engaging.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Very good communication skills to explain ideas and reasoning clearly.
- Familiarity with content strategy (awareness, engagement, conversion).
