Job description for Creative Lead - Social Media Ads at SPIRAL SFS Group Indonesia
*Type of video: ADS (Social Media) or Branding (Social Media)
*MUST attach a portfolio that containas SOCIAL MEDIA ADS/Branding achievement
Here are a few of our visions:
- Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.
- Speed & Volume: We need high-volume testing of hooks, angles, and formats.
- Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
- Trend Hunter: You don't just watch Tik Tok; you analyze why it's viral and adapt it to our brand instantly.
As our Creative Director, you have two obsessions:
- Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).
- As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.
Key Responsibilities:
- Conversion Performance Marketing
- Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
- Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.
2. Leadership & Production
- Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
- Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.
Requirements:
- Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales
- Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
- Platform Native: You live and breathe Tik Tok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.
- Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.
- The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.
