Job description for Creative Director (Mom and Baby Category) at BcBabycare
Responsibilities:
- Develop and execute creative strategies for short-form video content, particularly for TikTok and TikTok Shop.
- Lead the end-to-end content production process, including creative ideation, scripting, storyboarding, directing, shooting, and post-production.
- Develop creative concepts and storytelling approaches for product marketing campaigns, promotional videos, and brand-building content.
- Lead and supervise the creative production team, including video editors, content creators, and other relevant team members.
- Analyze content performance, identify opportunities for improvement, and optimize creative strategies based on views, engagement, click-through rates, and sales performance.
- Stay updated on social media trends, competitor activities, and successful content formats to generate new creative ideas
- Collaborate with the e-commerce, KOL & Affiliate, and marketing teams to ensure content aligns with business objectives.
- Establish creative standards and production workflows to improve content quality, efficiency, and output.
Requirements:
- Minimum 3–5 years of experience in creative production, video directing, content strategy, or a related field.
- Proven experience developing and producing short-form video content for TikTok, TikTok Shop, Instagram Reels, or similar platforms.
- Experience leading a creative team or managing end-to-end video production projects.
- Strong understanding of storytelling, scripting, visual composition, and audience engagement.
- Familiarity with content performance metrics and the ability to translate data into actionable creative improvements.
- Strong leadership, communication, project management, and problem-solving skills.
- A portfolio showcasing previous creative projects and successful video content is required.
- Experience in Mom & baby products is an advantage.
- Portfolio is required, preferably containing TikTok, e-commerce, social media, or other commercial content.
What We Offer:
Competitive Salary
Opportunity to work with a Top International Mom & Baby brand in the Indonesian market.
Regular company events and team activities every month
Team bonding activities and celebrations throughout the year
Health insurance and employee benefits
