Job description for Creative Director / Lead Game Designer at Krenovator Sdn Bhd
Role summary
Own the creative quality of every experience we ship within the Roblox ecosystem. You design engaging Roblox experiences that players choose to return to, with the brand built naturally into the gameplay, and lead the build team from concept to launch.
Responsibilities
- Develop game concepts tailored to Roblox players, including core gameplay loops, progression systems, rewards, and replayability mechanics.
- Design experiences that align with Roblox platform conventions, player behaviour, trending genres, and discovery algorithms.
- Plan live-ops content, including seasonal events, limited-time experiences, UGC items, and in-game rewards.
- Collaborate with Roblox scripters, 3D builders, UI/UX designers, and artists to ensure creative direction is executed effectively.
- Review Roblox Studio builds, conduct regular playtests, and use available Roblox analytics to improve player engagement, retention, and session time.
- Stay updated on emerging Roblox experiences, popular genres, monetisation models, and platform trends.
Requirements
- At least 4 years of game design experience, including at least one published Roblox experience with a portfolio demonstrating personal contributions and measurable results.
- Strong understanding of the Roblox ecosystem, including player demographics and behaviour, popular genres, discovery, engagement, and monetisation.
- Familiarity with Roblox Studio, experience design conventions, and the development workflow for Roblox experiences.
- Ability to lead and provide creative direction to a small multidisciplinary team.
Nice to have
- Hands-on experience with Roblox Studio, including building, prototyping, or Lua scripting.
- Experience developing branded Roblox experiences, sponsored games, or interactive advertising campaigns.
- Understanding of Roblox monetisation features, such as Game Passes, Developer Products, and avatar-related items.
- Background in advertising, brand storytelling, UGC, or community-driven game experiences.
Portfolio required
Provide links to published Roblox experiences you have designed or contributed to, including your specific role, creative contributions, and available performance metrics such as visits, ratings, concurrent users (CCU), and retention.
