Creative Director – Healthy Lifestyle Brand

pop enjoy

Company prefers not to disclose

Marketing Creative Director

Full-Time · On-site

Minimum Bachelor’s Degree

3 - 5 years of experience

This job was closed

Job Requirements

On-site

3 - 5 years of experience

Minimum Bachelor’s Degree

Skills

Content Operations

Campaign Management

Brand Development

Content Writing

Creative Thinking

Social Media

Leadership

Trend Forecasting

Art Direction

Content Planning

visual storytelling

Branding & Communication

Campaign Planning

Content Review

Creative Strategy

Content Marketing

Content Strategy

User Generated Content (UGC)

Job Benefits

Career Path

THR

This job post is managed by

Gabriella

Premium Employer

Job description for Creative Director – Healthy Lifestyle Brand at pop enjoy

Job Description

Memimpin dan menentukan creative direction untuk seluruh branding dan campaign perusahaan
Mengembangkan brand identity, visual communication, dan storytelling yang konsisten di seluruh platform
Membuat konsep campaign creative yang relevan dengan healthy lifestyle, wellness, beauty, dan modern living
Mengarahkan produksi content digital seperti social media content, video, photoshoot, reels, campaign, dan activation
Mengembangkan strategi content yang mampu meningkatkan brand awareness, engagement, dan conversion
Mengawasi kualitas seluruh creative output agar sesuai dengan positioning brand
Bekerja sama dengan tim marketing, content creator, designer, videographer, dan external vendor
Membuat moodboard, visual guideline, dan creative framework untuk kebutuhan campaign
Mengikuti tren digital, social media, wellness, dan lifestyle untuk menciptakan ide yang fresh dan relevant
Menganalisa performa campaign/content dan mengembangkan strategi creative berdasarkan data dan audience insight
Memimpin dan mentoring tim creative agar menghasilkan output yang inovatif dan berkualitas tinggi

Qualifications

Minimal S1 di bidang Design, Visual Communication, Marketing, Creative Media, atau bidang terkait
Memiliki pengalaman minimal 5–8 tahun di bidang Creative, Branding, Art Direction, atau Creative Strategy
Berpengalaman sebagai Creative Lead / Associate Creative Director / Creative Director lebih disukai
Memiliki portfolio yang kuat dalam branding, campaign, social media, dan visual storytelling
Memahami tren digital marketing, content marketing, dan social media terutama TikTok & Instagram
Strong sense of aesthetics, branding, dan visual communication
Mampu mengubah ide menjadi campaign yang impactful dan engaging
Memiliki leadership, communication, dan project management skills yang baik
Terbiasa bekerja dalam environment yang fast-paced dan target-oriented
Passionate terhadap healthy lifestyle, wellness, beauty, fitness, atau health awareness campaign
Menguasai tools creative seperti Adobe Creative Suite, Figma, Canva, atau tools creative lainnya menjadi nilai tambah

Nilai Plus Jika:

Pernah menangani brand health/wellness/lifestyle
Mengerti performance content & social media analytics
Punya experience handling KOL/influencer campaign
Up-to-date dengan trend Gen Z & millennial market

pop enjoy

1 - 10 employees

PopENjoy is a fast growing premium snack brand on a mission to redefine snacking in Indonesia. We believe great snacks should be delicious, better for you, and accessible not filled with excessive preservatives, MSG, or unnecessary additives.

Built around premium quality corn and natural ingredients, PopENjoy was created to challenge the dominance of conventional flour based snacks. Our products are gluten free, preservative-free, and thoughtfully crafted to deliver taste, value, and functionality in every pack.

But PopENjoy is more than a snack brand we are building a modern FMCG company powered by data, digital platforms, and strong brand storytelling. With rapid growth across online channels and expanding distribution networks, we are entering an exciting scale up phase that offers meaningful ownership, learning, and impact.

Office address

GREEN LAKE CITY (DETAILS HARAP WA NOMOR TERCANTUM)

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