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Creative Digital Content Specialist

Company prefers not to disclose
Full-Time · On-site
Minimum Bachelor’s Degree
1 - 3 years of experience

Job Requirements

On-site
1 - 3 years of experience
Minimum Bachelor’s Degree

Skills

Content Marketing

Content Planning

Content Writing

Content Strategy

Content Operations

Creative Writing

TikTok

Job Benefits

Health Insurance

Perform Bonus

Near Public Transport

Career Path

Training/Certification

This job post is managed by

B
Babycare

Job description for Creative Digital Content Specialist at Babycare

Responsibilities:

  • Develop creative concepts and content ideas for TikTok, Shopee, and other social media platforms.
  • Write engaging video scripts and content briefs for promotional campaigns.
  • Research TikTok trends, viral content, and competitor activities to generate fresh ideas.
  • Collaborate with Marketing, KOL, Live Streaming, and Video Editing teams to ensure content aligns with campaign objectives.
  • Review content before publication and provide creative feedback for improvements.
  • Plan content calendars and support campaign execution.
  • Ensure all creative content aligns with the company's brand image and marketing strategy.

Requirements:

  • Bachelor's degree in Marketing, Communication, Digital Media, or a related field.
  • Minimum 1–2 years of experience in Creative Content, Content Planning, Social Media, or a similar role
  • Strong understanding of TikTok, Shopee, Instagram, and current social media trends.
  • Excellent storytelling and scriptwriting skills.
  • Creative mindset with the ability to generate innovative content ideas.
  • Good communication and teamwork skills.
  • Experience in the e-commerce or beauty/baby care industry is an advantage

About the company
Babycare
Fast-Moving Consumer Goods (FMCG)
51 - 200 employees

Babycare was founded in 2014, Babycare is a world-leading, one-stop maternal and child brand established by designers. Upholding the core philosophy of "Redesign with Love," we are dedicated to redefining the parenting lifestyle for the new generation of families through design and technology.

Our focus spans the entire parenting cycle from ages -1 to 6. Our product range covers all categories of maternal and infant supplies, including diapers, wet wipes, paper products, feeding gear, travel accessories, toys, maternity products, and home furnishings. We also own the New Zealand baby food brand, "BabyPantry", providing safe, beautiful, and practical one-stop parenting solutions for families worldwide.

We maintain three core capabilities: user-driven innovation, design excellence, and a global supply chain. We have established deep strategic partnerships with top international enterprises such as Henkel, BASF, Symrise, 3M, Lycra, and Sumitomo. Through our own laboratories and dual quality control from international authorities (SGS, Intertek), we ensure the safety and quality of every product. Currently, Babycare has established service networks in over 30 countries, serving more than 69 million families with an annual revenue exceeding $2 billion USD.


Babycare didirikan pada tahun 2014, Babycare adalah merek ibu dan anak terkemuka di dunia yang dibangun oleh desainer. Memegang teguh filosofi inti "Redesign with Love" (Mendesain Ulang demi Kasih Sayang), kami berkomitmen menggunakan desain dan teknologi untuk mendefinisikan kembali gaya hidup keluarga muda dalam mengasuh anak. Kami berfokus pada seluruh siklus pengasuhan anak dari usia -1 hingga 6 tahun. Produk kami mencakup berbagai kategori perlengkapan ibu dan anak, mulai dari popok, tisu basah, produk kertas, alat makan, perlengkapan bepergian, mainan, produk kehamilan, hingga perlengkapan rumah tangga. Kami juga menaungi merek makanan bayi asal Selandia Baru, "BabyPantry", guna menyediakan solusi pengasuhan satu pintu yang aman, estetis, dan fungsional bagi keluarga di seluruh dunia. Kami mengandalkan tiga kompetensi utama: orientasi pengguna, inovasi desain, dan rantai pasokan global. Kami menjalin kerja sama strategis dengan perusahaan papan atas dunia seperti Henkel, BASF, Symrise, 3M, Lycra, dan Sumitomo. Melalui laboratorium internal serta kontrol kualitas ganda dari lembaga pengujian internasional (SGS, Intertek), kami menjamin keamanan dan kualitas setiap produk. Saat ini, Babycare telah membangun jaringan layanan di lebih dari 30 negara, melayani lebih dari 69 juta keluarga, dengan pendapatan tahunan melampaui US$ 2 miliar.

Office address

Altira Business Park Rukan Blok G-06 Lantai 4, Jl. Yos Sudarsso Kavling 85, Desa/Kelurahan Sunter Jaya, Kec. Tanjung Priok, Kota Adm. Jakarta Utara, Provinsi DKI Jakarta, Kode Pos: 10650

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