Creative Copywriter

The Creative Copywriter is responsible for producing captivating and impactful written materials that embody the unique voice of PT. Grha165 Tbk’s business units. This role is centered on generating innovative ideas, maintaining cohesive messaging, and creating content that elevates brand visibility, fosters audience interaction, and drives successful marketing outcomes

Responsibilities:

• Write clear and compelling copy for websites, social media, email campaigns, ads, and product descriptions.

• Create memorable slogans, taglines, and brand messages that align with the company’s vision.

• Collaborate with marketing, product, and design teams to develop and execute effective campaigns.

• Develop scripts for videos, commercials, and promotional materials that highlight PT. Grha165 Tbk’s value.

• Ensure tone and style consistency across all platforms to strengthen brand identity.

• Research industry trends and audience insights to tailor content for maximum impact.

• Optimize digital content using relevant keywords and SEO best practices.

• Edit and proofread to maintain accuracy, clarity, and brand alignment.

• Stay updated on content trends to bring fresh ideas to creative work.

• Work with analytics teams to measure content performance and improve strategies.

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Requirements:

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.

• Proven experience as a copywriter or in a similar creative writing role, preferably within a marketing or advertising environment.

• Proficiency in optimizing content for digital platforms using SEO best practices.

• Excellent communication and teamwork abilities to collaborate effectively with different teams.

• Meta Ads