Job description for Creative Copywriter (Brand & Social Media) at MixWork Pte. Ltd.
About the Company
MixWork is a Singapore-based HR outsourcing partner specialising in cross-border workforce solutions. We help international brands and global organisations build, manage and scale dedicated offshore teams in Indonesia. By joining us, you become part of a regional team, with full local legal compliance, statutory benefits and dedicated HR support.
You'll be placed with our client, a Singapore-based creative agency working with brands across many industries.
Role Summary
We're looking for a Creative Copywriter to write across brand-level deliverables and ongoing social content, translating each client's strategy, brand guidelines and content pillars into copy that fits their voice, audience and market.
The strategy is set by the agency's content strategist and account leads, so your focus is the craft: understanding why each brand speaks the way it does, then finding the right words for every platform and format. It suits a writer who enjoys variety, picks up new brand voices quickly, and takes pride in delivering consistently strong work.
Key Responsibilities
- Write brand-level deliverables: pitch and credentials decks, campaign concepts and taglines, website copy, proposals and brand narratives
- Produce ongoing social content: captions, post copy, carousel and series copy, and campaign rollouts across Instagram, LinkedIn, TikTok, Facebook and other platforms
- Cover the wider marketing mix as needed: EDMs, landing pages, ads (digital, OOH, print), video and reel scripts, packaging copy, press releases, event collateral and UX microcopy
- Interpret brand strategy, positioning and audience insight, and turn them into a clear, consistent voice for each client
- Adapt tone, register and cultural nuance for different markets (Singapore, wider SEA and global audiences) and platforms
- Execute against the strategy, content calendars and pillars set by the content strategist and account leads, and flag where a brief or direction isn't landing
- Deliver both one-off projects and recurring social batches on a reliable cadence, managing multiple clients and deadlines at once
- Incorporate feedback from account leads and clients quickly, across multiple revision rounds, without losing the brand voice
- Contribute ideas in creative brainstorms and support new-business pitches with headlines, concepts and copy
- Proofread and quality-check your own and others' copy for accuracy, consistency and brand compliance
Required Qualifications & Experience
- 3–5+ years of professional copywriting experience; agency-side background strongly preferred
- A portfolio showing real range across brand-level work (campaigns, decks, web) and social/content writing, ideally across several industries
- Solid understanding of branding fundamentals: positioning, brand voice, audience and messaging hierarchy, and how these shape copy
- Comfortable working from an existing strategy, brand guidelines or content calendar rather than building one from scratch
- Reliable, fast turnaround with consistent quality and availability for ongoing work
- Excellent, versatile command of English, from punchy and playful to corporate and technical
- Organised and self-managing across multiple clients, briefs and deadlines
Benefits
- Official employment contract in line with prevailing Indonesian labour regulations
- BPJS Kesehatan and BPJS Ketenagakerjaan registration and contributions
- Religious Holiday Allowance (THR) paid annually as required by regulation
Important Notes
- Portfolio required: Please include your portfolio with your application
- Language: Excellent spoken and written English is essential. As this is an international role, all screenings and interviews will be conducted in English
- Equal Opportunity Employer: We are committed to an inclusive, diverse and fair workplace that values talent and capability, free from discrimination based on race, religion, gender, age or background
