Job description for Creative Business Director at Marka Digital
JOB VACANCY: CREATIVE BUSINESS DIRECTOR
Job Overview
Marka is looking for a visionary Creative Business Director to lead creative direction and agency business growth from business stream Creative Service. This role goes beyond aesthetics or KPI achievement, it's about generating and converting revenue from creative projects.
Key Responsibilities (Job Description)
- Lead brainstorming process and build macro creative communication strategies
- Develop creative strategies and turn them into a new package to offer clients
- Develop strategic framework to pitch new clients and maintain existing clients
- Analyze market research, consumer trends, competitor data, and campaign performance metrics to take creative direction
- Lead, guide, and develop the internal creative team's capabilities
- Act as the lead problem-solver for campaign or client relation issues and turn challenges into business opportunities
- Ensure smooth daily team operations using management tools (e.g., Lark)
- Serve as creative mastermind with original concept thinking and strong storytelling skills
- Proven track record leading creative projects from concept to final public execution
- Manage team capacity (man-hours) to balance workload
Requirements
- Minimum of 6–8 years in the creative/advertising industry, including 2–3 years in a senior managerial role (Creative Director, Strategic Planning Director, or similar hybrid)
- Portfolio with original creative ideas and business growth (ROI, conversion, brand equity)
- Strong grasp of Indonesian consumer behavior (especially in beauty/personal care, FMCG, and health sectors), skilled at data-driven persona mapping
- Able to read digital analytics and social media engagement data, and turn that into sharp creative insight
- Posses strong communication and human management skills
- Comfortable working in a fast-paced workplace dynamics
- Familiar with alternative social media trends (such as "homeless media" trends), and modern digital ecosystems/work collaboration apps.
- Must include a comprehensive creative portfolio including real campaigns that have actually launched in the Indonesian market
- Portfolio should show a clear link between creative ideas and campaign performance, with case studies covering the client problem, the solution, and the results (engagement, follower growth, virality, or business impact).
- Experience across major accounts in varied industries (e.g., beauty/personal care, FMCG, health/supplements), showing flexibility across different target personas.
- Strong at project management skills
- Able to make tactical decisions to restructure workflows under pressure without sacrificing output
