Copywriting

# Qualifications

1. Minimum Diploma (D3) or Bachelor's Degree (S1), preferably in Communication Studies, Marketing, Advertising, Journalism, or a related field.

2. Minimum 1–2 years of experience as a Copywriter, Content Writer, or in a similar role.

3. Strong writing skills with a creative, persuasive, and communicative approach.

4. Ability to create compelling copy for various digital platforms, including Instagram, TikTok, websites, and other promotional media.

5. Good understanding of digital marketing, branding, and marketing communication fundamentals.

6. Ability to develop content ideas and create engaging promotional messages tailored to the target audience.

7. Strong storytelling skills and the ability to adapt writing styles to match the brand's voice and personality.

8. Good understanding of social media trends and audience behavior.

9. Strong attention to detail, grammar, spelling, and writing accuracy.

10. Ability to work collaboratively with the Marketing team, Graphic Designers, and Social Media Specialists.

#. Job Description

1. Create captions, headlines, taglines, and written materials for social media content.
2. Develop creative ideas and communication messages for marketing campaigns, promotions, product launches, and events.
3. Create promotional materials, including copy for posters, banners, flyers, vouchers, and other digital marketing materials.
4. Maintain consistency in the brand's tone of voice, writing style, and communication identity across all platforms.
5. Write promotional video scripts, product storytelling, and other audiovisual content materials.
6. Collaborate with Graphic Designers and Social Media Specialists to ensure alignment between communication messages and visual content.
7. Conduct research on market trends, competitors, and customer preferences to support the development of communication strategies and content ideas.
8. Evaluate copywriting effectiveness based on engagement, audience responses, and overall campaign performance.