Job description for Copywriter at PT. Kaya Mulia Anugrah (Gonegani & PAYU.)
Responsibilities:
- Write compelling and engaging copy for various channels including websites, social media, and paid ads
- Edit and proofread all content to ensure accuracy, clarity, and brand consistency
- Develop SEO-friendly articles with well-structured formats
- Collaborate with marketing and creative teams to create campaign scripts and branded content
- Stay up-to-date with industry trends, keywords, and content strategies
Requirements:
- Minimum 2 years or more of experience in copywriting (preferably in fashion or e-commerce industry)
- Skilled in writing SEO-optimized content for blogs/websites with good structure
- Capable of writing ad copy for paid media (Meta Ads, Google Ads, TikTok Ads)
- Familiar with persuasive writing styles tailored to a female target market
- Experienced in conducting keyword and trend research before writing
- Familiar with keyword research tools (e.g., Ubersuggest, Google Keyword Planner, Ahrefs, etc.)
- Able to read and analyze content performance/traffic using Google Analytics
- Meticulous, detail-oriented, and able to meet deadlines

