Job description for Content Strategist at PT Semesta Hobi Wisata
Holding Company
CONTENT STRATEGIST
A strategic content role working across multiple business units with primary responsibility as Content Supervisor for Premium travel brands, working closely with external agencies and internal content producers.
Responsibilities:
- Develop content strategy & planning across all business units.
- Lead content planning for in collaboration with content producer & agency partners.
- Research and curate fresh content references, trends & creative ideas.
- Develop content concepts that are relevant, engaging & on-brand.
- Collaborate with Content Producers to ensure ideas are executed effectively.
- Monitor content performance and identify opportunities for improvement.
- Ensure consistency of content direction across business units.
Requirements:
- 2–4 years experience in Content Strategy, Social Media, Creative, or Digital Marketing.
- Strong understanding of content strategy & content planning.
- Excellent at finding, analyzing & adapting content references and trends.
- Strong creative thinking with a good understanding of storytelling.
- Able to translate business objectives into clear content direction.
- Experienced in working with creative teams, agencies & content producers.
- Strong communication, organization & project management skills.
- Portfolio is required.
