Content Strategist for HOTTO

PT. Berkat Kreasi Gemilang

Company prefers not to disclose

Marketing Content Creator

Contract · On-site

Minimum Senior/Vocational High School

1 - 3 years of experience

This job post is managed by

HR HOTTO

Premium Employer

Job Requirements

On-site

1 - 3 years of experience

Minimum Senior/Vocational High School

Skills

Google Ads

Market Research

Google Analytics

Marketing Communications

Social Media

Digital Marketing

B2B Marketing

Content Strategy

Content Marketing

Marketing Strategy

Job Benefits

Health Insurance

THR

Work Insurance

Team-building events

Career Path

Job description for Content Strategist for HOTTO at PT. Berkat Kreasi Gemilang

JOB DESCRIPTION:

We're looking for a strategic, creative, and insight-driven Brand Strategist to help us grow and stay relevant in a rapidly evolving market.

Develop and refine HOTTO’s brand positioning and narrative.

Ensure consistent brand messaging across digital, packaging, and campaigns.

Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends.

Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions.

Support new product innovation (naming, messaging, Go-To-Market strategy).

Monitor brand performance (awareness, consideration, equity, until market share).

Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership.

Collaborate with product, design,digital marketing, and content teams for brand alignment

REQUIREMENTS:

At least 2-3 years of experience in brand strategy, marketing, or consumer insights

Familiar with both quant & qual research tools

Strong in brand storytelling and strategic thinking

Able to turn data into clear brand direction

Passionate about wellness, lifestyle brands, and building impactful local brands

Agile, detail-oriented, and collaborative

Interview process

PT. Berkat Kreasi Gemilang

Food Production

11 - 50 employees

Our purpose is unlocking the power of a better you to enhance a better future for everyone, today and for generations to come. From the beginning, it goes far beyond profit, we believe Hotto can, and should have a positive impact on the market and communities we serve. Hotto believes in the power of a good product to enhance lives.

Good health nourishes and delight life, helps us to age gracefully and to live life to the fullest. We focus our energy and resources to constantly explore and push the boundaries of what is possible with our product to enhance quality of life and contribute to a healthier future.

Office address

Greenlake City, Cipondoh, Tangerang 15146.

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