Content Strategist for HOTTO

PT. Berkat Kreasi Gemilang

Company prefers not to disclose

Marketing Content Creator

Full-Time · On-site

Minimum Senior/Vocational High School

1 - 3 years of experience

This job post is managed by

HR HOTTO

Premium Employer

Job Requirements

On-site

1 - 3 years of experience

Minimum Senior/Vocational High School

Skills

Marketing Strategy

Google Ads

Social Media

Digital Marketing

Marketing Communications

Content Marketing

Google Analytics

B2B Marketing

Content Strategy

Market Research

Job Benefits

Career Path

Work Insurance

THR

Health Insurance

Job description for Content Strategist for HOTTO at PT. Berkat Kreasi Gemilang

JOB DESCRIPTION:

We're looking for a strategic, creative, and insight-driven Content Strategist to help us grow and stay relevant in a rapidly evolving market.

Develop and refine HOTTO’s brand positioning and narrative.

Ensure consistent brand messaging across digital, packaging, and campaigns.
Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends.
Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions.
Support new product innovation (naming, messaging, Go-To-Market strategy).
Monitor brand performance (awareness, consideration, equity, until market share).
Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership.
Collaborate with product, design,digital marketing, and content teams for brand alignment

REQUIREMENTS:

At least 2-3 years of experience in brand strategy, marketing, or consumer insights
Familiar with both quant & qual research tools
Strong in brand storytelling and strategic thinking
Able to turn data into clear brand direction
Passionate about wellness, lifestyle brands, and building impactful local brands
Agile, detail-oriented, and collaborative
Willing to WFO at Cipondoh, Tangerang

Interview process

PT. Berkat Kreasi Gemilang

Food Production

11 - 50 employees

Our purpose is unlocking the power of a better you to enhance a better future for everyone, today and for generations to come. From the beginning, it goes far beyond profit, we believe Hotto can, and should have a positive impact on the market and communities we serve. Hotto believes in the power of a good product to enhance lives.

Good health nourishes and delight life, helps us to age gracefully and to live life to the fullest. We focus our energy and resources to constantly explore and push the boundaries of what is possible with our product to enhance quality of life and contribute to a healthier future.

Office address

Greenlake City, Cipondoh, Tangerang 15146.

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