Job description for Content Specialist at Dorskin
Main Responsibilities:
- Develop, plan, and execute end-to-end content across social media platforms, aligned with business and marketing objectives.
- Create monthly content plans, editorial calendars, and content pillars for Instagram, TikTok, and other digital channels.
- Produce engaging and high-quality content, including videos, photos, and copywriting, while confidently appearing as on-camera talent when needed.
- Manage the content creation process, including scripting, shooting, editing, publishing, and optimizing content across owned social media platforms.
- Coordinate with internal teams (Marketing, Design, and Product) to ensure timely and effective campaign execution.
- Monitor social media performance, audience insights, and campaign results to identify opportunities for optimization and growth.
- Analyze key social media metrics, engagement, and conversion performance, then provide actionable recommendations based on data.
- Stay updated with the latest social media trends, platform features, and beauty industry insights to continuously improve content performance.
- Support product launches, promotional campaigns, and brand initiatives through creative and impactful content execution.
Requirements
- Minimum Bachelor’s degree in Marketing, Communication, or any related field.
- 1–2 years of experience in content creation, social media, or content marketing.
- Experienced in the skincare, body care, beauty, or FMCG industry is preferred.
- Comfortable appearing in front of the camera.
- Skilled in creating short-form video content (TikTok/Reels).
- Understand content strategy, audience behavior, and social media trends.
- Basic understanding of content analytics and performance metrics.
- Creative, proactive, communicative, and able to work independently.
- Willing to work onsite in Alam Sutera, Tangerang.
