Job description for Content Specialist at Brofrank
Job Description:
- Develop and implement effective social media platform marketing strategies to achieve brand objectives and increase brand awareness
- Create engaging and shareable social media content, including videos, challenges, and trends, that resonate with the target audience
- Manage and optimize social media account, including profile setup and adapt social media policies, algorithm and maintain compliance
- Monitor and analyze key performance metrics, such a reach, engagement, follower growth, and conversion rate, to evaluate campaign success and make data-driven decisions
- Built database collaborate with social media platform influencers, creators and media
- Stay updated with the latest social media platform trends, features, and best practices to ensure content remain fresh, relevant, and engaging
- Conduct research and utilize analytics tool to gain insights into the target audiences preference, behaviors, and interests on all of social media platforms
- Collaborate with cross-functional teams to integrate social media strategies with border marketing initiatives across different platforms
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- Proven 2-3 years experience as a TikTok Specialist or in a similar role, with a strong portfolio showcasing successful TikTok campaigns
- In-depth knowledge of TikTok platform features, trends, and best practices
- Proficiency in video editing and content creation tools/software
- Familiarity with TikTok advertising options and targeting capabilities
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work in a fast-paced, deadline-driven environment
