Job description for Content Specialist at PT Indodev Niaga Internet
Role Overview
We are looking for a creative, research-driven, and tech-savvy Content Specialist to develop engaging content across multiple platforms. This role requires strong SEO writing skills, social media expertise, and creative content production, along with the ability to collaborate with designers and developers.
Key Responsibilities
1. Content Creation & SEO
- Research HR trends and B2B market insights to create high-quality, SEO-optimized content for blogs, websites, and landing pages;
- Utilize Yoast SEO & SEMrush for keyword research and on-page optimization.
2. Social Media & Digital Marketing
- Develop and execute content strategies for LinkedIn, Instagram, and Meta platforms;
- Manage scheduling and performance tracking via Meta Business Suite.
3. Creative & Multimedia Production
- Collaborate with designers to produce engaging infographics, videos, and visual content using Canva;
- Assist in scriptwriting for short-form video content.
4. Email & Marketing Campaigns
- Support email marketing campaigns via Mailchimp or other EDM platforms;
- Create compelling email copy, newsletters, and lead nurturing sequences.
5. Cross-Department Collaboration
- Work with marketing, sales, product, and tech teams to ensure brand consistency;
- Maintain a cohesive tone of voice and messaging across all channels.
Requirements:
- Bachelor's degree in Communications, Creative Media, Journalism, or a related field.
- 2–3 years of experience in content marketing, SEO writing, or social media management.
- Excellent writing skills in both English & Bahasa Indonesia.
- Hands-on experience with Yoast, SEMrush, and keyword research tools.
- Familiarity with Meta Business Suite, LinkedIn marketing, and social media analytics.
- Proficiency in Canva for visual content creation.
- Experience working with designers, videographers, and content teams.
- Knowledge of AI tools for content brainstorming and enhancement.
- Basic understanding of email marketing platforms (Mailchimp or equivalent).
- Strong research and analytical skills to create data-backed content and measure performance.
- Industry experience in B2B, IT, or HR fields is a plus.
- Willing to work from office (WFO) in Bintaro, Tangerang Selatan.
