Job Requirements
Skills
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Job description for Content Planner at Haquhara
- Formulate the content strategy HARA channels, supports and extends marketing initiatives, both short-term and long-term.
- Create, edit and proofread content to publish across HARA communication and content channels, as necessary
- Acquire a deep understanding of the target users Makeup Artist
- Ensure all content is on-brand and consistent in terms of quality, style and tone of voice across all channels.
- Monitor analytics, leverage available data and continually optimise and improve the content and strategy to draw users’ engagement, retention and positive feedback.
- Develop an editorial calendar and ensure content team is on board.
- Establish workflows, systems, standards and best practices for content creation, distribution and maintenance.
- Build, supervise and manage an effective content team of writers, designers, etc. as well as provide editorial, creative and technical support to team members.
- Positive brand recognition and consistency across communication and content channels.
- Traffic and engagement growth across all communication and content channels.
- Definition and growth of user engagement metrics (measured by users taking the desired action, i.e. conversion, retention, subscription, etc.).
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or relevant field.
- Minimum 2 years proven experience as content lead/manager or similar roles. We only accept Senior candidate for this role.
- Proficiency with content management systems.
- Experience with social media management and other content marketing channels.
- Creativity and the ability to develop original content that provokes engagement.
- Excellent written and verbal communication skills (in Indonesian and English).
- Strong leadership qualities and initiatives to take action.
- Attention to detail.
- Experience and knowlodge related to Beauty or Makeup Artist Industry
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