Job description for Content Marketing Strategist at Aimee Beauty
We are a growing beauty retail business in Semarang looking for a Content Marketing Strategist to help build our marketing direction from the ground up.
This is not a Social Media Admin role yang cuma post poster, upload promo, atau bikin feed aesthetic. We are looking for someone with strong content taste, marketing sense, and Gen Z understanding, someone who can help us build a real content engine for our beauty retail brand.
The role will work directly with the owner to plan and coordinate marketing direction. You will be expected to initiate ideas, create long-term marketing plans, build monthly content calendars, develop campaign themes, create content pillars, brief designers/content creators, and coordinate execution with the store team.
Our content direction is not hard-selling or catalogue-style. We want content that feels fun, relatable, useful, witty, and has personality, the kind of content that makes people follow, save, share, DM, visit the store, and eventually buy. The goal is to make our brand feel like a beauty bestie, not just another shop posting product promos.
Responsibilities:
* Build monthly and quarterly marketing plans for the beauty retail business
* Create weekly/monthly content calendars for Instagram, TikTok, and store campaigns
* Develop content pillars, campaign themes, promo ideas, and product-push strategies
* Turn product and business priorities into clear content briefs for designers, creators, and store staff
* Suggest content formats that are fun, relatable, educational, trend-based, and commercially useful
* Coordinate marketing execution across social media, store promotions, WhatsApp, Shopee/marketplace, and micro-influencer activity
* Identify beauty trends, local Semarang customer insights, and content opportunities
* Review content performance and create simple weekly reports
* Discuss marketing ideas directly with the owner and propose improvements proactively
Requirements:
* 1–3 years experience in marketing, social media, content strategy, beauty/lifestyle/retail, or e-commerce preferred
* Bachelor degree in Marketing, Communication, Business, DKV, or related field is a plus, but not mandatory
* Must have strong taste and content sense : Mengerti bedanya konten yang fun, relatable, hooky vs konten yang terlalu hard-selling/corporate
* Understands TikTok, Instagram Reels, Gen Z behavior, beauty/lifestyle trends, and how to create content that makes people follow, save, share, or come back to the page
* Able to create content calendars, campaign ideas, content pillars, and simple marketing plans
* Able to write hooks/captions that feel natural, not stiff, and not too template-like
* Has commercial mindset: understands that content is not only for aesthetics, but should help drive awareness, engagement, DM enquiries, store visits, and sales
* Able to work with designers, content creators, store staff, and the owner
* Proactive, high initiative, but still open to feedback and able to align with business direction
* Based in Semarang or able to come regularly to the office/store area near Simpang Lima
* Portfolio, previous work, or sample content plan is required
Important:
This role starts as paid trial arrangement first. If both sides are suitable, there is potential to continue into full-time.
Final campaign direction, budget, brand positioning, and major business decisions will remain with the owner. We are looking for someone who can become a strong marketing sparring partner.
